Add Charla to your AI agent
Charla is a live chat and AI customer-support platform whose public API manages property contacts, conversation exports, and knowledge base articles and categories.
- Things your agent can do in Charla
- 9
Things your AI can do in Charla
Your FormWise AI can handle any of these in Charla — on its own, without you needing to click a button.
Create Knowledge Base Article
Create a knowledge base article. Charla generates its URL slug from the title and may use it for chatbot training according to the property's AI settings. Defaults to a private draft.
Delete Knowledge Base Article
Permanently delete one knowledge base article by ID. This cannot be undone, and deleting an already-missing article fails.
Get Contact
Return one contact in the connected Charla property by UUID.
Get Knowledge Base Article
Return the full content and metadata of one knowledge base article by ID.
List Contacts
Return one page of contacts for the connected Charla property, ordered by most recently modified.
List Conversations
Export one page of conversations grouped by contact for the connected Charla property, including message history.
List Knowledge Base Articles
Return one page of knowledge base article summaries for the connected Charla property, newest first.
List Knowledge Base Categories
Return all knowledge base categories available in the connected Charla property.
Update Knowledge Base Article
Replace every writable field of an existing knowledge base article. Charla regenerates the URL slug from the replacement title and may retrain chatbot content according to the property's AI settings.
Built for the way you actually work
No code, no engineers
Connect in a few clicks and start using your AI right away. If you can use the apps you already love, you can do this.
Sounds like you, not like a bot
Train your AI on your offer, your voice, and the way you actually talk to clients — it picks up where you leave off.
Plugs into the stack you already use
No need to rip out your CRM, your scheduler, or your email tool. Your AI works inside the apps running your business today.
Your data stays yours
Client conversations, lists, and credentials are scoped to your workspace. Nothing gets shared, sold, or used to train anyone else’s AI.
What you can do once Charla is connected
Onboard new clients without lifting a finger
When someone signs up, your AI greets them, sets up their next step in Charla, and keeps the momentum going — even at 2am.
Reply to leads in seconds, not days
Your AI watches Charla for new inquiries, answers questions in your voice, and books the call before they cool off.
Get your weekends back
Hand off the repetitive Charla work — follow-ups, reminders, updates, simple admin — and stop being the bottleneck in your own business.
How to connect Charla to your agent
- 1
Start using FormWise for free
Sign up in under a minute.
- 2
Find Charla in your connected apps
Inside FormWise, go to Settings → Connected Services and look for Charla.
- 3
Hit "Connect"
Click "Connect Charla" and log in like you normally would. We only ask for the permissions your AI actually needs.
- 4
Tell your AI what to do in Charla
Build a quick AI Agent (it's like writing instructions, not code), and pick the Charla actions you want your AI to handle.
- 5
Watch it run
Send it a real-world task and watch your AI take care of Charla for you. Tweak the wording until it feels just right.
Powered by the AI you already trust
Your Charla workflow runs on the same world-class AI used by ChatGPT, Claude, and Gemini. We handle the technical part — you just tell your AI what to do, in plain English.
- OpenAI
- Anthropic Claude
- Google Gemini
Questions other Charla users had before signing up
Do I need to know how to code?
Not even a little. If you can use Charla today, you can set this up. You'll connect Charla, tell your AI what it should help with, and you're live. The whole thing is built for coaches, course creators, agencies, and operators — not engineers.
Will my clients know they're talking to an AI?
Only if you want them to. Your FormWise AI is trained on your voice, your offer, and the way you actually communicate — so it sounds like a thoughtful team member, not a clunky chatbot. Most people can't tell.
Can I make it sound like me?
Yes. You can give your AI examples of how you write, the questions you usually ask new clients, the way you handle objections, and the language you use about your offer. The more you give it, the more it sounds like you wrote it.
What if I want to take over a conversation?
You're always in control. You can step in at any point, take over from your AI, or stop it from sending messages until you've reviewed them. Think of it as a teammate, not a replacement.
Is my client data safe?
Yes. Your Charla login and client information stay scoped to your workspace. We don't sell it, we don't share it, and we don't use your data to train anyone else's AI. You can disconnect Charla or delete everything any time.
What happens when Charla updates their app?
We handle it. When Charla adds new features or changes how something works, we update the integration in the background. You don't have to do anything — your AI just keeps working.
How fast can I actually get this running?
Most people are up and running the same day they sign up. Connecting Charla takes a few minutes. Teaching your AI to handle the work the way you'd want it done is the part worth slowing down for.
What is FormWise?
FormWise is the AI agent builder for coaches, course creators, and agencies. You connect the apps you already use — like Charla — train your AI on your offer and voice, and let it handle the work you've been doing manually: onboarding, follow-ups, support, admin. No code, no developers, no engineering team required.
Can I sell AI agents to my clients?
Yes. A lot of FormWise users build AI assistants and sell them as part of their offer — done-for-you AI setups, white-label assistants for client businesses, custom GPTs trained on a client's brand. You can charge a setup fee, a monthly retainer, or both.
Can I embed my AI on my website or in my course?
Yes. Every AI you build in FormWise can be embedded on your site, dropped into your course platform, or shared as a standalone link. Your clients and students just open it like any other web page — no app to download, no login hoops.
Do I need to know anything about AI to use this?
No. If you can describe what you want your AI to do in plain English — "greet new clients, ask these 3 questions, book them a call" — FormWise can build it. We handle the models, the prompts, the connections. You handle the part you already know: what your business actually needs.
About Charla on FormWise
Charla is a live chat and AI customer-support platform whose public API manages property contacts, conversation exports, and knowledge base articles and categories.
Connect Charla once and your FormWise AI gets 9 things it can do inside it. That means your AI can handle the Charla work in your business — the messages, the updates, the follow-ups, the admin — the way you would, just faster and around the clock.
You don't need to know how any of it works under the hood. We take care of keeping the connection alive, retrying if something fails, and making sure your data only ever moves where you tell it to.
New to Charla? Take a look at charla.com.
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Stop doing the Charla work yourself
Hand it off to an AI assistant that sounds like you, works around the clock, and never forgets a follow-up. Free to start.