Add Google Analytics to your AI agent
Google Analytics tracks and reports website traffic, user behavior, and conversion data, enabling marketers to optimize online performance and customer journeys
- Things your agent can do in Google Analytics
- 67
Things your AI can do in Google Analytics
Your FormWise AI can handle any of these in Google Analytics — on its own, without you needing to click a button.
Batch Run Pivot Reports
PopularTool to return multiple pivot reports in a batch for a GA4 property. Use when you need to fetch multiple pivot table reports with multi-dimensional analysis in a single request.
Batch Run Reports
PopularTool to return multiple analytics data reports in a batch. Use when you need to fetch multiple reports for one GA4 property in a single request.
Check Compatibility
PopularTool to list dimensions and metrics compatible with a GA4 report request. Use when you need to validate compatibility of chosen dimensions or metrics before running a report.
Create Audience Export
PopularTool to create an audience export for Google Analytics. Use when you need to export a snapshot of users in an audience at a specific point in time. This initiates a long-running asynchronous request that returns an operation resource name immediately. The export begins in CREATING state with rowCount=0; the operation must complete before export data is accessible for querying.
Create Audience List
PopularTool to create an audience list for later retrieval by initiating a long-running asynchronous request. Use when you need to create a snapshot of users currently in an audience. The method returns quickly with an Operation resource while processing occurs in the background.
Create Custom Dimension
PopularTool to create a CustomDimension for a Google Analytics property. Use when you need to add a new custom dimension to track specific user properties, event parameters, or eCommerce item parameters.
Create Custom Metric
PopularTool to create a custom metric in Google Analytics. Use when you need to define a new custom metric for tracking specific event parameters.
Create Expanded Data Set
PopularTool to create an expanded data set for a property. Use when you need to combine specific dimensions and metrics into a custom dataset after property creation.
Create Recurring Audience List
PopularTool to create a recurring audience list that automatically generates new audience lists daily based on the latest data. Use when you need to automate audience list creation and reduce quota token consumption.
Create Report Task
PopularTool to create a report task as a long-running asynchronous request for customized Google Analytics event data reports. Use when you need to generate large or complex reports that process asynchronously.
Create Rollup Property
PopularTool to create a roll-up property. Use when consolidating multiple GA4 properties into one aggregated view.
Get Account
PopularTool to retrieve a single Account by its resource name. Use when you need detailed account info after confirming the account resource name (e.g., accounts/100).
Show 55 more things it can do
Get Attribution Settings
PopularTool to retrieve attribution configuration for a Google Analytics property. Use when you need to check attribution models, lookback windows, and conversion export settings.
Get Audience
PopularTool to retrieve a single Audience configuration from a Google Analytics property. Use when you need detailed audience information including membership criteria and filter clauses.
Get Audience Export
PopularTool to get configuration metadata about a specific audience export. Use when you need to understand an audience export after it has been created or check its status.
Get Audience List
PopularTool to get configuration metadata about a specific audience list. Use after confirming the audience list resource name.
Get Custom Dimension
PopularTool to retrieve a single CustomDimension by its resource name. Use when you need detailed information about a specific custom dimension including its display name, scope, and parameter name.
Get Data Retention Settings
PopularTool to retrieve data retention configuration for a Google Analytics property. Use when you need to check event-level and user-level data retention durations and reset settings.
Get Data Sharing Settings
PopularTool to retrieve data sharing configuration for a Google Analytics account. Use when you need to check which data sharing settings are enabled for an account, including sharing with Google support, sales teams, products, and benchmarking.
Get Google Signals Settings
PopularTool to retrieve Google Signals configuration settings for a GA4 property. Use when you need to check whether Google Signals is enabled and the consent status for a property.
Get Key Event
PopularTool to retrieve a Key Event. Use after confirming the key event resource name. Read-only; create, update, or delete operations require the Google Analytics UI.
Get Metadata
PopularTool to get metadata for dimensions, metrics, and comparisons for a GA4 property. Use to discover available fields before building a report — always derive dimension/metric apiNames from this output rather than hardcoding from GA4 UI labels, which differ. Available fields vary per property; skip validation and downstream report tools like GOOGLE_ANALYTICS_RUN_REPORT return 400 INVALID_ARGUMENT on incompatible or invalid field combinations. Response can contain hundreds of fields; filter to relevant subset before passing to downstream logic.
Get Property
PopularTool to retrieve a single GA4 Property by its resource name. Use when you need detailed property configuration including display name, time zone, currency, and other settings.
Get Property Quotas Snapshot
PopularTool to retrieve all property quotas organized by category (corePropertyQuota, funnelPropertyQuota, realtimePropertyQuota) for a given GA4 property. Use when you need to check current quota usage. Snapshot data can lag real consumption by several minutes; treat reported values as approximate and avoid scheduling high-volume jobs at full apparent capacity.
Get Recurring Audience List
PopularTool to get configuration metadata about a specific recurring audience list. Use when you need to understand a recurring audience list's state after it has been created or to get the resource name of the most recent audience list instance.
Get Report Task
PopularTool to get report metadata about a specific report task. Use after creating a report task to check its processing state or inspect its report definition.
List Account Summaries
PopularTool to retrieve summaries of all Google Analytics accounts accessible by the caller. Use when you need a high-level overview of accounts and their properties without fetching full account details.
List Accounts (v1beta)
PopularTool to list all Google Analytics accounts accessible by the caller using v1beta API. Use when you need to enumerate accounts. Note that these accounts might not have GA properties yet. Soft-deleted accounts are excluded by default.
List AdSense Links
PopularTool to list all AdSenseLinks on a property. Use when you need to fetch all AdSense links for a given Google Analytics property.
List Audience Exports
PopularTool to list all audience exports for a property. Use when you need to find and reuse existing audience exports rather than creating new ones.
List Audience Lists
PopularTool to list all audience lists for a specified property to help find and reuse existing lists. Use when you need to retrieve a property's configured audience lists after confirming the property ID.
List Audiences
PopularTool to list Audiences on a property. Use when you need to retrieve audience configurations for a Google Analytics property. Audiences created before 2020 may not be supported.
List BigQuery Links
PopularTool to list BigQuery Links on a property. Use when you need to retrieve BigQuery link resources associated with a Google Analytics property. Results support pagination for large datasets.
List Calculated Metrics
PopularList Calculated Metrics
List Channel Groups
PopularTool to list ChannelGroups on a property. Use when you need to retrieve channel groups that categorize traffic sources in Analytics reports.
List Conversion Events
PopularTool to list conversion events on a property. Use when you need to retrieve conversion events configured for a given property.
List Custom Dimensions
PopularList Custom Dimensions
List Custom Metrics
PopularTool to list CustomMetrics on a property. Use when you need to retrieve all custom metrics configured for a given property.
List DataStreams
PopularTool to list DataStreams on a property. Use when you need to retrieve data stream configurations for a Google Analytics property.
List Display & Video 360 Advertiser Links
PopularTool to list Display & Video 360 advertiser links on a property. Use when you need to retrieve DisplayVideo360AdvertiserLink resources associated with a Google Analytics property. Results support pagination for large datasets.
List DisplayVideo360 Advertiser Link Proposals
PopularTool to list DisplayVideo360AdvertiserLinkProposals on a property. Use when you need to retrieve Display & Video 360 advertiser link proposals associated with a Google Analytics property. Results support pagination for large datasets.
List Expanded Data Sets
PopularTool to list ExpandedDataSets on a property. Use when you need to retrieve expanded data set configurations for a Google Analytics 360 property.
List Firebase Links
PopularTool to list FirebaseLinks on a property. Use when you need to retrieve Firebase connections associated with a Google Analytics property. Each property can have at most one FirebaseLink.
List Google Ads Links
PopularTool to list GoogleAdsLinks on a property. Use when you need to retrieve Google Ads account links configured for a Google Analytics property. Supports pagination for large result sets.
List Key Events
PopularTool to list Key Events. Use when you need to retrieve all key event definitions for a given property. Key events are read-only via API; creation, updates, and deletion require the Google Analytics UI. An empty results list means no key events are configured, not a failure. Do not infer key-event status from report data (e.g., eventCount); use this tool to confirm.
List Measurement Protocol Secrets
PopularTool to list MeasurementProtocolSecrets under a data stream. Use when you need to retrieve measurement protocol secrets for server-side event tracking.
List Property
PopularTool to list GA4 properties based on filter criteria. Use when you need to find properties under a specific parent account or with specific firebase projects. Supports pagination and including soft-deleted properties.
List Recurring Audience Lists
PopularTool to list all recurring audience lists for a GA4 property. Use when you need to find and reuse existing recurring audience lists.
List Report Tasks
PopularTool to list all report tasks for a Google Analytics property. Use when you need to retrieve report task definitions and their execution status.
List Reporting Data Annotations
PopularTool to list all Reporting Data Annotations for a specific property. Use when you need to retrieve annotations that document important events or periods in GA4 reporting data.
List Search Ads 360 Links
PopularTool to list all SearchAds360Links on a property. Use when you need to retrieve all Search Ads 360 links for a given Google Analytics property. Supports pagination for large result sets.
List Subproperty Sync Configs
PopularTool to list SubpropertySyncConfig resources for managing subproperty synchronization configurations. Use when you need to fetch subproperty sync configs for a GA4 property.
Provision Account Ticket
PopularTool to request a ticket for creating a Google Analytics account. Use when you need to initiate the account creation flow that requires user acceptance of Terms of Service.
Query Audience Export
PopularTool to query a completed audience export. Use when you need to fetch user rows with pagination.
Query Audience List
PopularTool to query an audience list. Use when you need to retrieve user rows from a GA4 audience list with pagination.
Query Report Task
PopularTool to retrieve a report task's content. Use this after creating a report task with CreateReportTask and confirming it is in ACTIVE state. This method returns an error if the report task's state is not ACTIVE.
Run Funnel Report
PopularTool to run a GA4 funnel report. Use when you need a customized funnel analysis report for a given property. Funnel step sequence is determined by step attributes in the response, not row order.
Run Pivot Report
PopularTool to run a customized pivot report of Google Analytics event data. Use when you need a pivot table view with advanced segmentation and multi-dimensional analysis of GA4 data.
Run Realtime Report
PopularTool to run a customized realtime report of Google Analytics event data. Use when you need realtime data (last 30-60 minutes) with dimensions and metrics for a GA4 property.
Run Report
PopularTool to run a customized GA4 data report. Use when you need event data after specifying dimensions, metrics, and date ranges. IMPORTANT - DIMENSION/METRIC COMPATIBILITY: The Google Analytics Data API has strict compatibility rules between dimensions and metrics. Not all combinations are valid. If you receive a 400 error with a message about incompatible dimensions/metrics, use the GOOGLE_ANALYTICS_CHECK_COMPATIBILITY action first to validate your dimension/metric combinations before running reports. Common incompatibilities include: - Demographic dimensions (userAgeBracket, userGender) with session-scoped dimensions/filters (sessionCampaignName, sessionSource) - Certain user-scoped dimensions with event-scoped metrics For complex queries, consider starting with simpler dimension/metric combinations or use CHECK_COMPATIBILITY to pre-validate your request.
Send Events
PopularTool to send event data to Google Analytics 4 using the Measurement Protocol. Use when you need to track server-side events that supplement client-side gtag.js or Firebase tracking. The Measurement Protocol allows sending event data directly to GA4 from servers, applications, or other devices. Events are processed asynchronously and typically appear in reports within 24-48 hours. For validation, use the validation server endpoint first (mp/collect/validate).
Update Property
PopularTool to update an existing GA4 Property. Use when you need to modify property settings such as display name, time zone, currency code, or industry category.
Validate Events
PopularTool to validate Measurement Protocol events before sending them to production. Use when you need to verify event structure and parameters are correct before sending real data.
Archive Custom Dimension
Tool to archive a CustomDimension on a property. Use when you need to remove a custom dimension from active use without permanently deleting it. Archived dimensions cannot be used in new reports.
List Event Create Rules
Tool to list EventCreateRules configured on a web data stream. Use when you need to retrieve event create rules for a specific GA4 property data stream.
List SKAdNetwork Conversion Value Schemas
Tool to list SKAdNetworkConversionValueSchema configurations for an iOS data stream. Use when you need to retrieve conversion value schemas for iOS app tracking. Maximum one schema per property is supported.
List Subproperty Event Filters
Tool to list all subproperty event filters on a property. Use when you need to retrieve event filters that route events to subproperties.
Built for the way you actually work
No code, no engineers
Connect in a few clicks and start using your AI right away. If you can use the apps you already love, you can do this.
Sounds like you, not like a bot
Train your AI on your offer, your voice, and the way you actually talk to clients — it picks up where you leave off.
Plugs into the stack you already use
No need to rip out your CRM, your scheduler, or your email tool. Your AI works inside the apps running your business today.
Your data stays yours
Client conversations, lists, and credentials are scoped to your workspace. Nothing gets shared, sold, or used to train anyone else’s AI.
What you can do once Google Analytics is connected
Onboard new clients without lifting a finger
When someone signs up, your AI greets them, sets up their next step in Google Analytics, and keeps the momentum going — even at 2am.
Reply to leads in seconds, not days
Your AI watches Google Analytics for new inquiries, answers questions in your voice, and books the call before they cool off.
Get your weekends back
Hand off the repetitive Google Analytics work — follow-ups, reminders, updates, simple admin — and stop being the bottleneck in your own business.
How to connect Google Analytics to your agent
- 1
Start using FormWise for free
Sign up in under a minute.
- 2
Find Google Analytics in your connected apps
Inside FormWise, go to Settings → Connected Services and look for Google Analytics.
- 3
Hit "Connect"
Click "Connect Google Analytics" and log in like you normally would. We only ask for the permissions your AI actually needs.
- 4
Tell your AI what to do in Google Analytics
Build a quick AI Agent (it's like writing instructions, not code), and pick the Google Analytics actions you want your AI to handle.
- 5
Watch it run
Send it a real-world task and watch your AI take care of Google Analytics for you. Tweak the wording until it feels just right.
Powered by the AI you already trust
Your Google Analytics workflow runs on the same world-class AI used by ChatGPT, Claude, and Gemini. We handle the technical part — you just tell your AI what to do, in plain English.
- OpenAI
- Anthropic Claude
- Google Gemini
Questions other Google Analytics users had before signing up
Do I need to know how to code?
Not even a little. If you can use Google Analytics today, you can set this up. You'll connect Google Analytics, tell your AI what it should help with, and you're live. The whole thing is built for coaches, course creators, agencies, and operators — not engineers.
Will my clients know they're talking to an AI?
Only if you want them to. Your FormWise AI is trained on your voice, your offer, and the way you actually communicate — so it sounds like a thoughtful team member, not a clunky chatbot. Most people can't tell.
Can I make it sound like me?
Yes. You can give your AI examples of how you write, the questions you usually ask new clients, the way you handle objections, and the language you use about your offer. The more you give it, the more it sounds like you wrote it.
What if I want to take over a conversation?
You're always in control. You can step in at any point, take over from your AI, or stop it from sending messages until you've reviewed them. Think of it as a teammate, not a replacement.
Is my client data safe?
Yes. Your Google Analytics login and client information stay scoped to your workspace. We don't sell it, we don't share it, and we don't use your data to train anyone else's AI. You can disconnect Google Analytics or delete everything any time.
What happens when Google Analytics updates their app?
We handle it. When Google Analytics adds new features or changes how something works, we update the integration in the background. You don't have to do anything — your AI just keeps working.
How fast can I actually get this running?
Most people are up and running the same day they sign up. Connecting Google Analytics takes a few minutes. Teaching your AI to handle the work the way you'd want it done is the part worth slowing down for.
What is FormWise?
FormWise is the AI agent builder for coaches, course creators, and agencies. You connect the apps you already use — like Google Analytics — train your AI on your offer and voice, and let it handle the work you've been doing manually: onboarding, follow-ups, support, admin. No code, no developers, no engineering team required.
Can I sell AI agents to my clients?
Yes. A lot of FormWise users build AI assistants and sell them as part of their offer — done-for-you AI setups, white-label assistants for client businesses, custom GPTs trained on a client's brand. You can charge a setup fee, a monthly retainer, or both.
Can I embed my AI on my website or in my course?
Yes. Every AI you build in FormWise can be embedded on your site, dropped into your course platform, or shared as a standalone link. Your clients and students just open it like any other web page — no app to download, no login hoops.
Do I need to know anything about AI to use this?
No. If you can describe what you want your AI to do in plain English — "greet new clients, ask these 3 questions, book them a call" — FormWise can build it. We handle the models, the prompts, the connections. You handle the part you already know: what your business actually needs.
About Google Analytics on FormWise
Google Analytics tracks and reports website traffic, user behavior, and conversion data, enabling marketers to optimize online performance and customer journeys
Connect Google Analytics once and your FormWise AI gets 67 things it can do inside it. That means your AI can handle the Google Analytics work in your business — the messages, the updates, the follow-ups, the admin — the way you would, just faster and around the clock.
You don't need to know how any of it works under the hood. We take care of keeping the connection alive, retrying if something fails, and making sure your data only ever moves where you tell it to.
New to Google Analytics? Take a look at analytics.google.com.
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Stop doing the Google Analytics work yourself
Hand it off to an AI assistant that sounds like you, works around the clock, and never forgets a follow-up. Free to start.
