Ecommerce

Add Google Merchant Center to your AI agent

Google Merchant Center helps businesses manage product data, accounts, promotions, inventory, reports, and related commerce resources through the Merchant API.

Things your agent can do in Google Merchant Center
123

Things your AI can do in Google Merchant Center

Your FormWise AI can handle any of these in Google Merchant Center — on its own, without you needing to click a button.

  • Accept Terms Of Service

    Accept a specific Merchant Center terms of service version for an account. The connected user must have admin access.

  • Batch Create Region

    Creates one or more regions in your Merchant Center account.

  • Batch Delete Region

    Deletes multiple regions by name from your Merchant Center account.

  • Batch Update Region

    Updates one or more regions in your Merchant Center account.

  • Create Account

    Create and configure a Merchant Center account.

  • Create Account User

    Create a user with access rights in a Merchant Center account.

  • Create Checkout Settings

    Creates CheckoutSettings for the given merchant.

  • Create Conversion Source

    Creates a new conversion source for a Merchant Center account.

  • Create Data Source

    Creates a new data source configuration for a Merchant Center account.

  • Create Notification Subscription

    Creates a notification subscription for a Merchant Center account.

  • Create Omnichannel Setting

    Create the omnichannel settings for a given merchant.

  • Create Online Return Policy

    Creates a new return policy for a given business.

Show 111 more things it can do
  • Create Region

    Creates a region definition in your Merchant Center account.

  • Create Test Account

    Create a Merchant Center test account for development and integration testing. Test accounts cannot be converted to live accounts, and their products never serve on Google surfaces.

  • Delete Account

    Delete a standalone, advanced, or sub-account. Deleting an advanced account also deletes all of its sub-accounts, its developer registration, and any associated GCP project. Admin access is required. Without force, deletion succeeds only when the account provides no services to other accounts and has no processed offers.

  • Delete Account User

    Delete a user from a Merchant Center account. Admin access is required, and the user cannot be deleted if they are the account's last admin.

  • Delete Checkout Settings

    Deletes CheckoutSettings and unenrolls merchant from Checkout program.

  • Delete Conversion Source

    Archives an existing conversion source. Merchant Center Destination sources are recoverable for 30 days; Google Analytics Link sources are deleted immediately and can only be restored by creating a new source.

  • Delete Data Source

    Deletes a data source from your Merchant Center account.

  • Delete LFP Store

    Deletes a store for a target merchant.

  • Delete Notification Subscription

    Deletes a notification subscription for a merchant.

  • Delete Online Return Policy

    Deletes an existing return policy.

  • Delete Product Input

    Deletes a product input from a primary or supplemental Merchant Center data source. Changes can take several minutes to appear in processed products.

  • Delete Product Inventory

    Deletes one local or regional inventory record from a product in a Merchant Center account. Deletion can take up to one hour to propagate; after a successful response, wait before attempting to delete the same record again.

  • Delete Region

    Deletes a region definition from your Merchant Center account. Admin access is required.

  • Delete Review

    Deletes one merchant or product review by canonical resource name. Merchant reviews use the indexed reviews_v1alpha operation; product reviews use the stable reviews_v1 operation.

  • Fetch Data Source Now

    Immediately fetch a file-input data source for a Merchant Center account, even outside its configured schedule. Use the Products service instead if the product data must be updated more than once per day.

  • Get Account

    Retrieve a Merchant Center account by resource name. Recent account inserts, updates, or deletions may take several minutes to become visible.

  • Get Account Relationship

    Retrieve an account relationship.

  • Get Account Service

    Retrieve an account service by its resource name.

  • Get Account User

    Retrieve a user associated with a Merchant Center account.

  • Get Autofeed Settings

    Retrieves the autofeed settings of an account.

  • Get Automatic Improvements

    Retrieves the automatic improvements of a Merchant Center account.

  • Get Business Identity

    Retrieve the business identity of a Merchant Center account.

  • Get Business Info

    Retrieves the business info of an account.

  • Get Checkout Settings

    Gets CheckoutSettings for a merchant, including enrollment, review, and URL settings.

  • Get Conversion Source

    Fetch a single conversion source owned by a Merchant Center account using its full resource name.

  • Get Data Source

    Retrieves the data source configuration for the given account.

  • Get Data Source File Upload

    Gets the latest file upload and processing result for a data source.

  • Get Developer Registration

    Retrieves a developer registration for a merchant.

  • Get Email Preferences

    Return the email preferences for the authenticated Merchant Center account user. Mandatory announcements are not included because users cannot opt out of them.

  • Get Homepage

    Retrieves a store's homepage.

  • Get Latest Terms Of Service

    Retrieve the latest Merchant Center terms of service version for a given kind and CLDR region code.

  • Get LFP Merchant State

    Get the Local Feed Partnership state of a merchant.

  • Get LFP Store

    Retrieves information about a Local Feed Partnership store.

  • Get Notification Subscription

    Gets a notification subscription owned by a Merchant account.

  • Get Omnichannel Setting

    Get the omnichannel settings for a given merchant.

  • Get Online Return Policy

    Gets an existing return policy for a given business.

  • Get Product

    Retrieves a processed product from a Merchant Center account. Recent product input changes can take several minutes to appear.

  • Get Program

    Retrieves the specified program for the account.

  • Get Promotion

    Retrieves one promotion from a Merchant Center account by its resource name. Promotion changes can take several minutes to become available.

  • Get Quota Limit

    Retrieves a specific resource limit applied to a Merchant Center account.

  • Get Region

    Retrieves a region defined in your Merchant Center account.

  • Get Review

    Returns one merchant or product review by canonical resource name. Merchant reviews use the indexed reviews_v1alpha operation; product reviews use the stable reviews_v1 operation.

  • Get Shipping Settings

    Retrieve shipping setting information.

  • Get Terms Agreement State

    Return the state of a terms of service agreement for an account.

  • Get Terms Agreement State For Application

    Retrieve an account's agreement state for application terms of service, which govern use of data provided through Merchant Center and related applications.

  • Get Terms Of Service

    Retrieve a specific Merchant Center terms of service version.

  • Get UCP Operation

    Gets the latest state of a long-running operation.

  • Get UCP Settings

    Retrieves the currently stored, validated UCP settings for a Merchant Center account.

  • Link Business Profile Account

    Link a Merchant Center account to a Google Business Profile account for all countries. The connected user must have admin access to the Merchant Center account.

  • Link LFP Provider

    Link the specified merchant to an LFP provider for the specified country.

  • List Account Issues

    List one page of issues belonging to a Merchant Center account. For a multi-client account, this returns only that account's issues, not issues from its sub-accounts.

  • List Account Relationships

    List account relationships for the specified account.

  • List Account Services

    List one page of account services for a Merchant Center account.

  • List Account Users

    Lists all users of a Merchant Center account, one page at a time.

  • List Accounts

    Return one page of Merchant Center accounts accessible to the connected Google user, optionally filtered by relationship. Quota is charged per user; use the dedicated subaccount listing action when enumerating many subaccounts of an advanced account.

  • List Aggregate Product Statuses

    List one page of aggregate product serving statistics and item-level issues for a standalone Merchant Center account or an advanced-account sub-account.

  • List Business Profile Accounts

    List one page of Google Business Profile accounts associated with a Merchant Center account. Returns a continuation cursor when another page is available.

  • List Conversion Sources

    Return one page of conversion sources accessible to the caller for a Merchant Center account, optionally including archived sources.

  • List Data Sources

    Return one page of data source configurations for a Merchant Center account, including each source's type-specific settings.

  • List LFP Providers

    Find one page of Local Feed Partnership provider candidates for a Merchant Center account and country.

  • List LFP Stores

    Return one page of Local Feed Partnership stores for a target Merchant Center merchant. The connected account must be allowlisted as an LFP partner.

  • List Notification Subscriptions

    Gets one page of notification subscriptions for a merchant.

  • List Omnichannel Settings

    List one page of omnichannel settings for a Merchant Center account.

  • List Online Return Policies

    Lists one page of existing return policies for a given business.

  • List Product Inventories

    Return one page of local or regional inventory records for a processed product in a Merchant Center account.

  • List Products

    Return one page of processed products for a Merchant Center account, including catalog attributes, serving status, and policy issues.

  • List Programs

    Retrieve one page of programs available to a Merchant Center account, including participation state, active regions, and unmet requirements.

  • List Promotions

    Return one page of processed promotions for a Merchant Center account, including eligibility attributes, serving status, and policy issues.

  • List Quota Groups

    List one page of daily usage, daily limits, and per-minute limits for the method quota groups of a Merchant Center account. Quotas are shared by all methods listed in each group.

  • List Quota Limits

    List one page of limits of a selected type that apply to a Merchant Center account.

  • List Regions

    Lists one page of regions in a Merchant Center account.

  • List Reviews

    Return one page of merchant or product reviews for a Merchant Center account. Merchant reviews use Reviews v1alpha; product reviews use Reviews v1.

  • List Subaccounts

    List one page of subaccounts managed by an advanced Merchant Center account. This endpoint uses the advanced account's quota and is preferred over the general account list when enumerating subaccounts.

  • Manage Loyalty Customer

    Insert or update a customer's Google Merchant loyalty tier, or remove the association by setting the tier to NON_MEMBER. Submit customer identifiers only after the customer has consented to Google storing and using their loyalty data. An empty response is a successful privacy-preserving or removal result and should not be retried.

  • Propose Account Service

    Propose an account service for a Merchant Center account.

  • Record LFP Sale

    Insert a Local Feed Partnership sale for a target Merchant Center merchant. The connected account must be allowlisted as an LFP provider.

  • Render Account Issues

    Render a Merchant Center account's current issues, localized impact details, and available resolution actions for an interactive third-party UI. Call this during each business interaction instead of caching results, and sanitize the returned pre-rendered HTML before embedding it.

  • Render Product Issues

    Render a Merchant Center product's current issues, localized impact details, and available resolution actions for an interactive third-party UI. Call this during each business interaction instead of caching results, and sanitize the returned pre-rendered HTML before embedding it.

  • Request Inventory Verification

    Request inventory verification for a given merchant in a given country.

  • Respond to Account Service

    Approve or reject a proposed Merchant Center account service. The decision changes the service relationship and cannot be undone by this action.

  • Search Reports

    Run a Merchant Reports Query Language statement and return one page of query-selected report rows.

  • Set Homepage Claim

    Claim or unclaim a Merchant Center account homepage. The connected user must have admin access. Overwrite is available only for claiming.

  • Set Program State

    Enable or disable participation in one Merchant Center program by its canonical resource name.

  • Trigger Issue Action

    Execute a business-requested Google Merchant issue-remediation action using a fresh context and form returned by RENDER_ACCOUNT_ISSUES for the same account with BUILT_IN_USER_INPUT_ACTIONS. Submit every dynamically required field. This changes provider state and cannot be undone by this action. The OAuth cloud project must be allowlisted through Google's Shopping API Support Form.

  • Undelete Conversion Source

    Re-enable an archived Merchant Center Destination conversion source. Only Merchant Center Destination sources archived within their recovery period can be undeleted; deleted Google Analytics Link sources must be recreated.

  • Update Account

    Update a standalone, advanced, or sub-account in Merchant Center. The caller must have administrator access to the account.

  • Update Account Relationship

    Update an account relationship. Executing this action requires Merchant Center admin access.

  • Update Account User

    Update a user's access rights in a Merchant Center account.

  • Update Autofeed Settings

    Updates the autofeed settings of a Merchant Center account.

  • Update Automatic Improvements

    Updates the automatic improvements of a Merchant Center account.

  • Update Business Identity

    Updates the business identity of a Merchant Center account. The caller must have administrator access to the account.

  • Update Business Info

    Updates the business info of a Merchant Center account. Executing this action requires administrator access to the account.

  • Update Checkout Settings

    Updates CheckoutSettings for the given merchant.

  • Update Conversion Source

    Updates information for an existing Merchant Center Destination conversion source.

  • Update Data Source

    Updates an existing Merchant Center data source. Fields included in the update mask but omitted from the body are deleted.

  • Update Email Preferences

    Update email preferences for the authenticated Merchant Center account user. Advanced-account users must identify the advanced account rather than a sub-account.

  • Update Homepage

    Update a store's Merchant Center homepage. The connected user must have administrator access to the account.

  • Update Notification Subscription

    Updates an existing notification subscription for a merchant.

  • Update Omnichannel Setting

    Update the omnichannel setting for a given merchant in a given country.

  • Update Product Input

    Updates an existing product input in Merchant Center through an API data source. Masked attributes omitted from the body are deleted.

  • Update Region

    Updates a region definition in your Merchant Center account. The connected user must have administrator access to the account.

  • Update UCP Settings

    Patches UCP settings for a Merchant Center account and starts asynchronous validation of the public UCP profile.

  • Upsert LFP Inventory

    Insert or fully replace a local inventory record for a target merchant as an allowlisted Local Feeds Partnership provider. The record expires automatically after 30 days.

  • Upsert LFP Store

    Insert a Local Feed Partnership store for a target merchant, replacing the existing store when the same store code already exists. The connected account must be allowlisted as an LFP partner.

  • Upsert Order Tracking Signal

    Submit one delivered order's tracking signal to Google Merchant, or update the existing signal by submitting newer data with the same order ID.

  • Upsert Product Input

    Uploads a product input through an API data source, replacing an existing input with the same language, offer ID, and data source. Processing can take several minutes.

  • Upsert Product Inventory

    Insert or fully replace one local store inventory record or regional inventory record for a processed Merchant Center product. Changes can take up to 30 minutes to appear in products.

  • Upsert Promotion

    Insert a promotion into a Merchant Center account, replacing the existing promotion when its country, language, channels, and promotion ID match. The account must have the Promotions program enabled.

  • Upsert Review

    Insert or replace one Merchant Center merchant review or product review through its matching review data source. Merchant reviews use the current indexed v1alpha API; product reviews use the available stable v1 API.

  • Upsert Shipping Settings

    Replace a business's shipping settings. Requires admin access to the target Merchant Center account.

  • Verify Current User

    Update the connected Merchant Center user from pending to verified for an account.

Built for the way you actually work

No code, no engineers

Connect in a few clicks and start using your AI right away. If you can use the apps you already love, you can do this.

Sounds like you, not like a bot

Train your AI on your offer, your voice, and the way you actually talk to clients — it picks up where you leave off.

Plugs into the stack you already use

No need to rip out your CRM, your scheduler, or your email tool. Your AI works inside the apps running your business today.

Your data stays yours

Client conversations, lists, and credentials are scoped to your workspace. Nothing gets shared, sold, or used to train anyone else’s AI.

What you can do once Google Merchant Center is connected

Onboard new clients without lifting a finger

When someone signs up, your AI greets them, sets up their next step in Google Merchant Center, and keeps the momentum going — even at 2am.

Reply to leads in seconds, not days

Your AI watches Google Merchant Center for new inquiries, answers questions in your voice, and books the call before they cool off.

Get your weekends back

Hand off the repetitive Google Merchant Center work — follow-ups, reminders, updates, simple admin — and stop being the bottleneck in your own business.

How to connect Google Merchant Center to your agent

  1. 1

    Start using FormWise for free

    Sign up in under a minute.

  2. 2

    Find Google Merchant Center in your connected apps

    Inside FormWise, open Connectors and look for Google Merchant Center.

  3. 3

    Hit "Connect"

    Click "Connect Google Merchant Center" and log in like you normally would. We only ask for the permissions your AI actually needs.

  4. 4

    Tell your AI what to do in Google Merchant Center

    Build a quick AI Agent (it's like writing instructions, not code), and pick the Google Merchant Center actions you want your AI to handle.

  5. 5

    Watch it run

    Send it a real-world task and watch your AI take care of Google Merchant Center for you. Tweak the wording until it feels just right.

Powered by the AI you already trust

Your Google Merchant Center workflow runs on the same world-class AI used by ChatGPT, Claude, and Gemini. We handle the technical part — you just tell your AI what to do, in plain English.

  • OpenAI
  • Anthropic Claude
  • Google Gemini

Questions other Google Merchant Center users had before signing up

Do I need to know how to code?

Not even a little. If you can use Google Merchant Center today, you can set this up. You'll connect Google Merchant Center, tell your AI what it should help with, and you're live. The whole thing is built for coaches, course creators, agencies, and operators — not engineers.

Will my clients know they're talking to an AI?

Only if you want them to. Your FormWise AI is trained on your voice, your offer, and the way you actually communicate — so it sounds like a thoughtful team member, not a clunky chatbot. Most people can't tell.

Can I make it sound like me?

Yes. You can give your AI examples of how you write, the questions you usually ask new clients, the way you handle objections, and the language you use about your offer. The more you give it, the more it sounds like you wrote it.

What if I want to take over a conversation?

You're always in control. You can step in at any point, take over from your AI, or stop it from sending messages until you've reviewed them. Think of it as a teammate, not a replacement.

Is my client data safe?

Yes. Your Google Merchant Center login and client information stay scoped to your workspace. We don't sell it, we don't share it, and we don't use your data to train anyone else's AI. You can disconnect Google Merchant Center or delete everything any time.

What happens when Google Merchant Center updates their app?

We handle it. When Google Merchant Center adds new features or changes how something works, we update the integration in the background. You don't have to do anything — your AI just keeps working.

How fast can I actually get this running?

Most people are up and running the same day they sign up. Connecting Google Merchant Center takes a few minutes. Teaching your AI to handle the work the way you'd want it done is the part worth slowing down for.

What is FormWise?

FormWise is the AI agent builder for coaches, course creators, and agencies. You connect the apps you already use — like Google Merchant Center — train your AI on your offer and voice, and let it handle the work you've been doing manually: onboarding, follow-ups, support, admin. No code, no developers, no engineering team required.

Can I sell AI agents to my clients?

Yes. A lot of FormWise users build AI assistants and sell them as part of their offer — done-for-you AI setups, white-label assistants for client businesses, custom GPTs trained on a client's brand. You can charge a setup fee, a monthly retainer, or both.

Can I embed my AI on my website or in my course?

Yes. Every AI you build in FormWise can be embedded on your site, dropped into your course platform, or shared as a standalone link. Your clients and students just open it like any other web page — no app to download, no login hoops.

Do I need to know anything about AI to use this?

No. If you can describe what you want your AI to do in plain English — "greet new clients, ask these 3 questions, book them a call" — FormWise can build it. We handle the models, the prompts, the connections. You handle the part you already know: what your business actually needs.

About Google Merchant Center on FormWise

Google Merchant Center helps businesses manage product data, accounts, promotions, inventory, reports, and related commerce resources through the Merchant API.

Connect Google Merchant Center once and your FormWise AI gets 123 things it can do inside it. That means your AI can handle the Google Merchant Center work in your business — the messages, the updates, the follow-ups, the admin — the way you would, just faster and around the clock.

You don't need to know how any of it works under the hood. We take care of keeping the connection alive, retrying if something fails, and making sure your data only ever moves where you tell it to.

New to Google Merchant Center? Take a look at merchants.google.com.

Stop doing the Google Merchant Center work yourself

Hand it off to an AI assistant that sounds like you, works around the clock, and never forgets a follow-up. Free to start.