Add Google Merchant Center to your AI agent
Google Merchant Center helps businesses manage product data, accounts, promotions, inventory, reports, and related commerce resources through the Merchant API.
- Things your agent can do in Google Merchant Center
- 123
Things your AI can do in Google Merchant Center
Your FormWise AI can handle any of these in Google Merchant Center — on its own, without you needing to click a button.
Accept Terms Of Service
Accept a specific Merchant Center terms of service version for an account. The connected user must have admin access.
Batch Create Region
Creates one or more regions in your Merchant Center account.
Batch Delete Region
Deletes multiple regions by name from your Merchant Center account.
Batch Update Region
Updates one or more regions in your Merchant Center account.
Create Account
Create and configure a Merchant Center account.
Create Account User
Create a user with access rights in a Merchant Center account.
Create Checkout Settings
Creates CheckoutSettings for the given merchant.
Create Conversion Source
Creates a new conversion source for a Merchant Center account.
Create Data Source
Creates a new data source configuration for a Merchant Center account.
Create Notification Subscription
Creates a notification subscription for a Merchant Center account.
Create Omnichannel Setting
Create the omnichannel settings for a given merchant.
Create Online Return Policy
Creates a new return policy for a given business.
Show 111 more things it can do
Create Region
Creates a region definition in your Merchant Center account.
Create Test Account
Create a Merchant Center test account for development and integration testing. Test accounts cannot be converted to live accounts, and their products never serve on Google surfaces.
Delete Account
Delete a standalone, advanced, or sub-account. Deleting an advanced account also deletes all of its sub-accounts, its developer registration, and any associated GCP project. Admin access is required. Without force, deletion succeeds only when the account provides no services to other accounts and has no processed offers.
Delete Account User
Delete a user from a Merchant Center account. Admin access is required, and the user cannot be deleted if they are the account's last admin.
Delete Checkout Settings
Deletes CheckoutSettings and unenrolls merchant from Checkout program.
Delete Conversion Source
Archives an existing conversion source. Merchant Center Destination sources are recoverable for 30 days; Google Analytics Link sources are deleted immediately and can only be restored by creating a new source.
Delete Data Source
Deletes a data source from your Merchant Center account.
Delete LFP Store
Deletes a store for a target merchant.
Delete Notification Subscription
Deletes a notification subscription for a merchant.
Delete Online Return Policy
Deletes an existing return policy.
Delete Product Input
Deletes a product input from a primary or supplemental Merchant Center data source. Changes can take several minutes to appear in processed products.
Delete Product Inventory
Deletes one local or regional inventory record from a product in a Merchant Center account. Deletion can take up to one hour to propagate; after a successful response, wait before attempting to delete the same record again.
Delete Region
Deletes a region definition from your Merchant Center account. Admin access is required.
Delete Review
Deletes one merchant or product review by canonical resource name. Merchant reviews use the indexed reviews_v1alpha operation; product reviews use the stable reviews_v1 operation.
Fetch Data Source Now
Immediately fetch a file-input data source for a Merchant Center account, even outside its configured schedule. Use the Products service instead if the product data must be updated more than once per day.
Get Account
Retrieve a Merchant Center account by resource name. Recent account inserts, updates, or deletions may take several minutes to become visible.
Get Account Relationship
Retrieve an account relationship.
Get Account Service
Retrieve an account service by its resource name.
Get Account User
Retrieve a user associated with a Merchant Center account.
Get Autofeed Settings
Retrieves the autofeed settings of an account.
Get Automatic Improvements
Retrieves the automatic improvements of a Merchant Center account.
Get Business Identity
Retrieve the business identity of a Merchant Center account.
Get Business Info
Retrieves the business info of an account.
Get Checkout Settings
Gets CheckoutSettings for a merchant, including enrollment, review, and URL settings.
Get Conversion Source
Fetch a single conversion source owned by a Merchant Center account using its full resource name.
Get Data Source
Retrieves the data source configuration for the given account.
Get Data Source File Upload
Gets the latest file upload and processing result for a data source.
Get Developer Registration
Retrieves a developer registration for a merchant.
Get Email Preferences
Return the email preferences for the authenticated Merchant Center account user. Mandatory announcements are not included because users cannot opt out of them.
Get Homepage
Retrieves a store's homepage.
Get Latest Terms Of Service
Retrieve the latest Merchant Center terms of service version for a given kind and CLDR region code.
Get LFP Merchant State
Get the Local Feed Partnership state of a merchant.
Get LFP Store
Retrieves information about a Local Feed Partnership store.
Get Notification Subscription
Gets a notification subscription owned by a Merchant account.
Get Omnichannel Setting
Get the omnichannel settings for a given merchant.
Get Online Return Policy
Gets an existing return policy for a given business.
Get Product
Retrieves a processed product from a Merchant Center account. Recent product input changes can take several minutes to appear.
Get Program
Retrieves the specified program for the account.
Get Promotion
Retrieves one promotion from a Merchant Center account by its resource name. Promotion changes can take several minutes to become available.
Get Quota Limit
Retrieves a specific resource limit applied to a Merchant Center account.
Get Region
Retrieves a region defined in your Merchant Center account.
Get Review
Returns one merchant or product review by canonical resource name. Merchant reviews use the indexed reviews_v1alpha operation; product reviews use the stable reviews_v1 operation.
Get Shipping Settings
Retrieve shipping setting information.
Get Terms Agreement State
Return the state of a terms of service agreement for an account.
Get Terms Agreement State For Application
Retrieve an account's agreement state for application terms of service, which govern use of data provided through Merchant Center and related applications.
Get Terms Of Service
Retrieve a specific Merchant Center terms of service version.
Get UCP Operation
Gets the latest state of a long-running operation.
Get UCP Settings
Retrieves the currently stored, validated UCP settings for a Merchant Center account.
Link Business Profile Account
Link a Merchant Center account to a Google Business Profile account for all countries. The connected user must have admin access to the Merchant Center account.
Link LFP Provider
Link the specified merchant to an LFP provider for the specified country.
List Account Issues
List one page of issues belonging to a Merchant Center account. For a multi-client account, this returns only that account's issues, not issues from its sub-accounts.
List Account Relationships
List account relationships for the specified account.
List Account Services
List one page of account services for a Merchant Center account.
List Account Users
Lists all users of a Merchant Center account, one page at a time.
List Accounts
Return one page of Merchant Center accounts accessible to the connected Google user, optionally filtered by relationship. Quota is charged per user; use the dedicated subaccount listing action when enumerating many subaccounts of an advanced account.
List Aggregate Product Statuses
List one page of aggregate product serving statistics and item-level issues for a standalone Merchant Center account or an advanced-account sub-account.
List Business Profile Accounts
List one page of Google Business Profile accounts associated with a Merchant Center account. Returns a continuation cursor when another page is available.
List Conversion Sources
Return one page of conversion sources accessible to the caller for a Merchant Center account, optionally including archived sources.
List Data Sources
Return one page of data source configurations for a Merchant Center account, including each source's type-specific settings.
List LFP Providers
Find one page of Local Feed Partnership provider candidates for a Merchant Center account and country.
List LFP Stores
Return one page of Local Feed Partnership stores for a target Merchant Center merchant. The connected account must be allowlisted as an LFP partner.
List Notification Subscriptions
Gets one page of notification subscriptions for a merchant.
List Omnichannel Settings
List one page of omnichannel settings for a Merchant Center account.
List Online Return Policies
Lists one page of existing return policies for a given business.
List Product Inventories
Return one page of local or regional inventory records for a processed product in a Merchant Center account.
List Products
Return one page of processed products for a Merchant Center account, including catalog attributes, serving status, and policy issues.
List Programs
Retrieve one page of programs available to a Merchant Center account, including participation state, active regions, and unmet requirements.
List Promotions
Return one page of processed promotions for a Merchant Center account, including eligibility attributes, serving status, and policy issues.
List Quota Groups
List one page of daily usage, daily limits, and per-minute limits for the method quota groups of a Merchant Center account. Quotas are shared by all methods listed in each group.
List Quota Limits
List one page of limits of a selected type that apply to a Merchant Center account.
List Regions
Lists one page of regions in a Merchant Center account.
List Reviews
Return one page of merchant or product reviews for a Merchant Center account. Merchant reviews use Reviews v1alpha; product reviews use Reviews v1.
List Subaccounts
List one page of subaccounts managed by an advanced Merchant Center account. This endpoint uses the advanced account's quota and is preferred over the general account list when enumerating subaccounts.
Manage Loyalty Customer
Insert or update a customer's Google Merchant loyalty tier, or remove the association by setting the tier to NON_MEMBER. Submit customer identifiers only after the customer has consented to Google storing and using their loyalty data. An empty response is a successful privacy-preserving or removal result and should not be retried.
Propose Account Service
Propose an account service for a Merchant Center account.
Record LFP Sale
Insert a Local Feed Partnership sale for a target Merchant Center merchant. The connected account must be allowlisted as an LFP provider.
Render Account Issues
Render a Merchant Center account's current issues, localized impact details, and available resolution actions for an interactive third-party UI. Call this during each business interaction instead of caching results, and sanitize the returned pre-rendered HTML before embedding it.
Render Product Issues
Render a Merchant Center product's current issues, localized impact details, and available resolution actions for an interactive third-party UI. Call this during each business interaction instead of caching results, and sanitize the returned pre-rendered HTML before embedding it.
Request Inventory Verification
Request inventory verification for a given merchant in a given country.
Respond to Account Service
Approve or reject a proposed Merchant Center account service. The decision changes the service relationship and cannot be undone by this action.
Search Reports
Run a Merchant Reports Query Language statement and return one page of query-selected report rows.
Set Homepage Claim
Claim or unclaim a Merchant Center account homepage. The connected user must have admin access. Overwrite is available only for claiming.
Set Program State
Enable or disable participation in one Merchant Center program by its canonical resource name.
Trigger Issue Action
Execute a business-requested Google Merchant issue-remediation action using a fresh context and form returned by RENDER_ACCOUNT_ISSUES for the same account with BUILT_IN_USER_INPUT_ACTIONS. Submit every dynamically required field. This changes provider state and cannot be undone by this action. The OAuth cloud project must be allowlisted through Google's Shopping API Support Form.
Undelete Conversion Source
Re-enable an archived Merchant Center Destination conversion source. Only Merchant Center Destination sources archived within their recovery period can be undeleted; deleted Google Analytics Link sources must be recreated.
Update Account
Update a standalone, advanced, or sub-account in Merchant Center. The caller must have administrator access to the account.
Update Account Relationship
Update an account relationship. Executing this action requires Merchant Center admin access.
Update Account User
Update a user's access rights in a Merchant Center account.
Update Autofeed Settings
Updates the autofeed settings of a Merchant Center account.
Update Automatic Improvements
Updates the automatic improvements of a Merchant Center account.
Update Business Identity
Updates the business identity of a Merchant Center account. The caller must have administrator access to the account.
Update Business Info
Updates the business info of a Merchant Center account. Executing this action requires administrator access to the account.
Update Checkout Settings
Updates CheckoutSettings for the given merchant.
Update Conversion Source
Updates information for an existing Merchant Center Destination conversion source.
Update Data Source
Updates an existing Merchant Center data source. Fields included in the update mask but omitted from the body are deleted.
Update Email Preferences
Update email preferences for the authenticated Merchant Center account user. Advanced-account users must identify the advanced account rather than a sub-account.
Update Homepage
Update a store's Merchant Center homepage. The connected user must have administrator access to the account.
Update Notification Subscription
Updates an existing notification subscription for a merchant.
Update Omnichannel Setting
Update the omnichannel setting for a given merchant in a given country.
Update Product Input
Updates an existing product input in Merchant Center through an API data source. Masked attributes omitted from the body are deleted.
Update Region
Updates a region definition in your Merchant Center account. The connected user must have administrator access to the account.
Update UCP Settings
Patches UCP settings for a Merchant Center account and starts asynchronous validation of the public UCP profile.
Upsert LFP Inventory
Insert or fully replace a local inventory record for a target merchant as an allowlisted Local Feeds Partnership provider. The record expires automatically after 30 days.
Upsert LFP Store
Insert a Local Feed Partnership store for a target merchant, replacing the existing store when the same store code already exists. The connected account must be allowlisted as an LFP partner.
Upsert Order Tracking Signal
Submit one delivered order's tracking signal to Google Merchant, or update the existing signal by submitting newer data with the same order ID.
Upsert Product Input
Uploads a product input through an API data source, replacing an existing input with the same language, offer ID, and data source. Processing can take several minutes.
Upsert Product Inventory
Insert or fully replace one local store inventory record or regional inventory record for a processed Merchant Center product. Changes can take up to 30 minutes to appear in products.
Upsert Promotion
Insert a promotion into a Merchant Center account, replacing the existing promotion when its country, language, channels, and promotion ID match. The account must have the Promotions program enabled.
Upsert Review
Insert or replace one Merchant Center merchant review or product review through its matching review data source. Merchant reviews use the current indexed v1alpha API; product reviews use the available stable v1 API.
Upsert Shipping Settings
Replace a business's shipping settings. Requires admin access to the target Merchant Center account.
Verify Current User
Update the connected Merchant Center user from pending to verified for an account.
Built for the way you actually work
No code, no engineers
Connect in a few clicks and start using your AI right away. If you can use the apps you already love, you can do this.
Sounds like you, not like a bot
Train your AI on your offer, your voice, and the way you actually talk to clients — it picks up where you leave off.
Plugs into the stack you already use
No need to rip out your CRM, your scheduler, or your email tool. Your AI works inside the apps running your business today.
Your data stays yours
Client conversations, lists, and credentials are scoped to your workspace. Nothing gets shared, sold, or used to train anyone else’s AI.
What you can do once Google Merchant Center is connected
Onboard new clients without lifting a finger
When someone signs up, your AI greets them, sets up their next step in Google Merchant Center, and keeps the momentum going — even at 2am.
Reply to leads in seconds, not days
Your AI watches Google Merchant Center for new inquiries, answers questions in your voice, and books the call before they cool off.
Get your weekends back
Hand off the repetitive Google Merchant Center work — follow-ups, reminders, updates, simple admin — and stop being the bottleneck in your own business.
How to connect Google Merchant Center to your agent
- 1
Start using FormWise for free
Sign up in under a minute.
- 2
Find Google Merchant Center in your connected apps
Inside FormWise, open Connectors and look for Google Merchant Center.
- 3
Hit "Connect"
Click "Connect Google Merchant Center" and log in like you normally would. We only ask for the permissions your AI actually needs.
- 4
Tell your AI what to do in Google Merchant Center
Build a quick AI Agent (it's like writing instructions, not code), and pick the Google Merchant Center actions you want your AI to handle.
- 5
Watch it run
Send it a real-world task and watch your AI take care of Google Merchant Center for you. Tweak the wording until it feels just right.
Powered by the AI you already trust
Your Google Merchant Center workflow runs on the same world-class AI used by ChatGPT, Claude, and Gemini. We handle the technical part — you just tell your AI what to do, in plain English.
- OpenAI
- Anthropic Claude
- Google Gemini
Questions other Google Merchant Center users had before signing up
Do I need to know how to code?
Not even a little. If you can use Google Merchant Center today, you can set this up. You'll connect Google Merchant Center, tell your AI what it should help with, and you're live. The whole thing is built for coaches, course creators, agencies, and operators — not engineers.
Will my clients know they're talking to an AI?
Only if you want them to. Your FormWise AI is trained on your voice, your offer, and the way you actually communicate — so it sounds like a thoughtful team member, not a clunky chatbot. Most people can't tell.
Can I make it sound like me?
Yes. You can give your AI examples of how you write, the questions you usually ask new clients, the way you handle objections, and the language you use about your offer. The more you give it, the more it sounds like you wrote it.
What if I want to take over a conversation?
You're always in control. You can step in at any point, take over from your AI, or stop it from sending messages until you've reviewed them. Think of it as a teammate, not a replacement.
Is my client data safe?
Yes. Your Google Merchant Center login and client information stay scoped to your workspace. We don't sell it, we don't share it, and we don't use your data to train anyone else's AI. You can disconnect Google Merchant Center or delete everything any time.
What happens when Google Merchant Center updates their app?
We handle it. When Google Merchant Center adds new features or changes how something works, we update the integration in the background. You don't have to do anything — your AI just keeps working.
How fast can I actually get this running?
Most people are up and running the same day they sign up. Connecting Google Merchant Center takes a few minutes. Teaching your AI to handle the work the way you'd want it done is the part worth slowing down for.
What is FormWise?
FormWise is the AI agent builder for coaches, course creators, and agencies. You connect the apps you already use — like Google Merchant Center — train your AI on your offer and voice, and let it handle the work you've been doing manually: onboarding, follow-ups, support, admin. No code, no developers, no engineering team required.
Can I sell AI agents to my clients?
Yes. A lot of FormWise users build AI assistants and sell them as part of their offer — done-for-you AI setups, white-label assistants for client businesses, custom GPTs trained on a client's brand. You can charge a setup fee, a monthly retainer, or both.
Can I embed my AI on my website or in my course?
Yes. Every AI you build in FormWise can be embedded on your site, dropped into your course platform, or shared as a standalone link. Your clients and students just open it like any other web page — no app to download, no login hoops.
Do I need to know anything about AI to use this?
No. If you can describe what you want your AI to do in plain English — "greet new clients, ask these 3 questions, book them a call" — FormWise can build it. We handle the models, the prompts, the connections. You handle the part you already know: what your business actually needs.
About Google Merchant Center on FormWise
Google Merchant Center helps businesses manage product data, accounts, promotions, inventory, reports, and related commerce resources through the Merchant API.
Connect Google Merchant Center once and your FormWise AI gets 123 things it can do inside it. That means your AI can handle the Google Merchant Center work in your business — the messages, the updates, the follow-ups, the admin — the way you would, just faster and around the clock.
You don't need to know how any of it works under the hood. We take care of keeping the connection alive, retrying if something fails, and making sure your data only ever moves where you tell it to.
New to Google Merchant Center? Take a look at merchants.google.com.
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Stop doing the Google Merchant Center work yourself
Hand it off to an AI assistant that sounds like you, works around the clock, and never forgets a follow-up. Free to start.
