Add Google Ads to your AI agent

Run a prominent, bounded Google Ads report template for Customer, Campaign, Ad, Keyword, Search Term, Dynamic Search Ads Search Term, or Bidding Strategy. Official required columns are always selected; dates default to LAST_30_DAYS.

List Google Ads customer resource names directly accessible to the authenticated OAuth user. Google determines the complete result from the OAuth credentials and ignores customer_id and login-customer-id; this action does not filter the response. For MCC child account names, status, and direct hierarchy, use List Sub Accounts.

List Google Ads experiment arms, including draft campaigns.

List Google Ads experiments, optionally filtered by status and type.

List direct child/sub-accounts under a Google Ads manager (MCC) account. Use this before account-scoped read or mutate calls when a user needs to choose which child account to target. The returned customer_id values can be passed to other Google Ads tools as their customer_id.

Create, update, or remove ads in Google Ads ad groups, including responsive search ads. Use this after creating campaigns, budgets, ad groups, and keywords so the ad group has creative that can serve.

Create, update, or remove links between assets and ad groups. Use this after creating assets to attach sitelinks, callouts, snippets, images, and other asset types at ad group level.

Create, update, or remove ad group bid modifiers, such as device bid adjustments or hotel-specific bid modifier criteria.

Create, update, or remove criteria attached to a Google Ads ad group in a single batch request. Supports keywords (positive and negative), audience targeting (user lists, custom audiences, combined audiences, in-market/affinity), demographics (age range, gender, parental status, income range), placements (websites, mobile apps, YouTube channels/videos), topics, webpages (for Dynamic Search Ads), and listing groups (for Shopping). Use this to programmatically manage keyword bids and match types, build audience targeting, or prune underperforming criteria. Remove operations are irreversible — deleted criteria cannot be recovered. For testing, set validate_only=true to dry-run without committing changes.

Create, update, or remove ad groups within Google Ads campaigns. Supports batch operations with multiple ad group changes in a single request. Use when you need to manage ad groups programmatically, such as creating new ad groups for campaigns, updating ad group settings or status, or removing ad groups that are no longer needed. This action is irreversible for remove operations — deleted ad groups cannot be recovered once removed.

Update existing Google Ads ad creative fields. Does not create or remove ads or modify ad-group association/status. Updating TextAd, ExpandedDynamicSearchAd, GmailAd, and ImageAd is not supported. Use validate_only for a dry run and inspect partial_failure_error when partial_failure is enabled.

Create, update, or remove links between assets and Performance Max asset groups. Use this after creating compatible assets and an asset group.

Create, update, or remove Google Ads asset groups for Performance Max campaigns. Use validate_only to check operations without making changes. Link assets separately with Mutate Asset Group Assets. Creating Performance Max asset groups may require a GoogleAdsService mutate with asset links in the same request to satisfy minimum asset requirements.

Create, update, or remove Google Ads asset sets, which group assets for feeds, locations, and other campaign uses. Link assets to a set separately with an AssetSetAsset mutation, and attach sets to campaigns with Mutate Campaign Asset Sets.

Create or update supported Google Ads assets such as sitelinks, structured snippets, text assets, lead forms, promotions, calls, price assets, and media assets. Use Create Callout Asset for validated immutable callouts. Google Ads does not allow removing assets; cleanup removes their resource associations.

Create or update Google Ads audiences combining segment attributes. Does not support removal. Use validate_only to check operations without changing audiences. Inspect partial_failure_error when partial_failure is true.

Create, update, or remove portfolio bidding strategies such as Target CPA, Target ROAS, Target Spend, Maximize Conversions, Maximize Conversion Value, and Target Impression Share.

Create, update, or remove links between assets and campaigns. Use this after creating assets to attach sitelinks, callouts, snippets, and other asset types at campaign level.

Create, update, or remove Google Ads campaign budgets. Use this before creating campaigns because campaign creation requires an existing campaign_budget resource name.

Create, update, or remove campaign-level targeting criteria such as locations, languages, campaign-level negative keywords, devices, schedules, audiences, and IP exclusions.

Create or remove relationships between campaigns and labels. Use this after creating labels to organize campaigns for filtering and reporting.

Create, update, or remove Google Ads campaigns in batch. Supports multiple operations (create, update, remove) in a single request. Use when managing campaign lifecycle, applying bulk changes, or automating campaign management workflows. This action is irreversible for remove operations — deleted campaigns cannot be recovered. Plan accordingly and consider using validate_only=true to test changes before applying them.

Create, update, or remove Google Ads campaigns in batch. Supports multiple operations (create, update, remove) in a single request. Use when managing campaign lifecycle, applying bulk changes, or automating campaign management workflows. This action is irreversible for remove operations — deleted campaigns cannot be recovered. Plan accordingly and consider using validate_only=true to test changes before applying them.

Create, update, or remove Google Ads conversion actions for conversion tracking configuration. This manages Google Ads conversion action resources; installing website/app tags remains outside this action.

Create, update, or remove Google Ads custom audiences used to reach users by interests, searches, visited URLs, place categories, or installed apps.

Update one Google Ads customer's mutable account settings using CustomerService. This is not the GoogleAdsService batch mutate endpoint. Use validate_only=true to check an update without changing account settings.

Create or remove customer-level asset associations. Removal irreversibly removes the current association; recreate it to restore the link. Use this after creating assets to attach callouts, sitelinks, snippets, and other asset types across a Google Ads customer account.

Create, update, or remove saved Google Ads Keyword Planner plans. These plans are planning resources, not live advertising campaigns. Use validate_only to validate without saving changes. With partial_failure, inspect partial_failure_error even when the HTTP request succeeds.

Create, update, or remove Google Ads labels. Pair this with campaign label mutations to organize campaigns and support filtering.

Create, edit, or remove typed Target CPA and Target ROAS portfolio strategies. Attach with Mutate Campaigns, read with Get Required Google Ads Report, and transition all campaigns before removal. Budget alignment is not exposed because Google requires the bidding strategy and campaign budget to be changed atomically with GoogleAdsService.Mutate, while this action uses the resource-specific mutate endpoint. currency_code can be set on create only for manager-account strategies.

Create or remove criteria in a Google Ads shared set, such as negative keywords or excluded placements shared across campaigns.

Create, update, or remove Google Ads shared sets used to group shared criteria, such as negative keyword lists, for reuse across campaigns.

Create, update, or remove general Google Ads user-list resources used for audience targeting and remarketing.

Schedule a Google Ads experiment and return its long-running operation. This materializes the treatment campaign and can begin serving and spending on its start date; the experiment cannot return to SETUP after scheduling. When validate_only is true, Google validates the request and returns no operation.

Run one page of a GAQL search and return its continuation token.

Search the Google Ads v26 field metadata catalog with GAQL.

Execute a Google Ads Query Language (GAQL) query and aggregate every streamed response batch in order. For very large reports, select only needed fields and use WHERE and LIMIT because action responses are returned inline and are not automatically offloaded.

Update mutable fields on one Google Ads experiment.

Update one or more Google Ads experiment arms.

Upload offline call conversions to Google Ads, or validate them without uploading using validate_only. Inspect partial_failure_error for row failures even when the request succeeds.

Upload offline click conversions with optional enhanced-conversion identifiers, consent, and cart data. Restricted to existing allowlisted upload integrations; new integrations should use the Data Manager API. This records conversions unless validate_only is true. Inspect partial_failure_error for row failures even on HTTP 200; validate-only does not return conversion results.

Upload retractions, restatements, or enhancements of existing conversions. Set validate_only=true to check without changing conversions. Inspect partial_failure_error even when HTTP succeeds.

Append or remove already-hashed user data in a Google Ads Customer Match list. This endpoint performs real uploads: it has no validation-only or partial-failure mode. Supply consent as appropriate; per-user consent overrides list metadata. Uploads through this service are not visible in the UI's Segment members section. Requires an existing Google-approved Customer Match upload integration; new integrations should use Data Manager audience ingestion instead.

Adds or removes contacts from a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account. Note: It takes 6 to 12 hours for changes to be reflected in the customer list. Email addresses must comply with Google Ads policies and applicable privacy/consent laws. Requires an existing Google-approved Customer Match upload integration; new integrations should use Data Manager audience ingestion instead.

Creates a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account. Note: Requires an authenticated Google Ads connection with customer_id configured. Email-based lists must comply with Google Ads policies and applicable privacy/consent laws. Membership updates can take many hours to propagate; targeting eligibility is not immediate after creation.

Create a Data Manager user list, or validate without creating one.

Delete a Data Manager user list, optionally validating only.

GetCampaignById Tool returns details of a campaign in Google Ads. Requires an active Google Ads OAuth connection with the correct customer_id configured; missing or mismatched customer_id will cause empty results.

Queries Google Ads via SQL to retrieve a campaign by its exact name. Requires an active Google Ads connection with valid customer_id and appropriate OAuth scopes.

Retrieve one Data Manager ingestion status snapshot. SUCCESS, FAILED, and PARTIAL_SUCCESS are terminal. PROCESSING and REQUEST_STATUS_UNKNOWN are not. The caller owns the documented backoff loop.

GetCustomerLists Tool lists all customer lists (audience/remarketing lists) in Google Ads. These are user segments for targeting, not Google Ads accounts — list IDs are distinct from account IDs. When multiple lists share similar names, review all returned results before selecting one for downstream operations.

Get one Data Manager user list without modifying it.

Upload ad events for an allowlisted Data Partner to Google Analytics, not Ads. Requires an eligible Data Partner account linked to the target advertiser. Use validate_only=true for the provider's deprecated no-execution check. The response is empty; this operation does not return a request ID.

Validate or asynchronously ingest Data Manager audience members. Use validate_only=true for a no-upload check. Customer Match terms must already be accepted for contact/mobile data; do not assert acceptance without authority. Consent may be supplied per request or member. A request ID confirms acceptance, not completion; poll request status for processing errors and partial failures.

Validate or submit a bounded Google Ads conversion-event batch. Set validate_only=true for a no-ingestion check. False starts irreversible asynchronous processing and returns a request ID for later status checks.

Ingest account-level identity linkage, not audience-list membership. Requires provider allowlisting. Each user links hashed first-party identifiers with mobile device IDs. Set validate_only=true for no ingestion. A request ID confirms asynchronous acceptance, not completion; poll request status for errors.

List conversion actions usable as Google Ads Data Manager destinations. Returns numeric destination IDs, true owning accounts, action types, and availability; defaults to enabled offline and enhanced-lead actions.

List one page of Data Manager user lists and their lifecycle configuration.

Create, update, or remove Google Ads Keyword Planner ad group keywords. These are planning resources, not serving keywords. Creates need an existing Keyword Plan ad group. Use validate_only to validate without applying changes; validation returns no results. Inspect partial_failure_error when partial_failure is enabled, even on HTTP 200.

Create, update, or remove Google Ads Keyword Planner ad groups. These are planning resources, not serving ad groups. A create needs an existing keyword plan campaign. Use validate_only to check operations without applying changes; validation returns no results. Inspect partial_failure_error when partial_failure is enabled, even on HTTP 200.

Create, update, or remove negative keywords in Keyword Plan campaigns. These planning resources do not change serving campaign keywords. Set validate_only to validate without changes. With partial_failure, inspect partial_failure_error even on HTTP success; valid operations may be applied.

Create, update, or remove campaigns in an existing Keyword Plan. These planning resources do not create serving ad campaigns. Set validate_only to validate without changes. With partial_failure, inspect partial_failure_error even on HTTP success; successful operations may still have been applied.

Validate or asynchronously remove all members of Data Manager audiences.

Remove specific users from Data Manager audience destinations. Set validate_only=true to validate without removing users. Execution is asynchronous: a request ID indicates acceptance, not completion. Query its status for errors and partial failures.

Remove users identified by hashed user data from Data Manager destinations. Available only to allowlisted accounts; takes user_data, not audience_members or mobile IDs. Set validate_only=true to validate without removal. A request ID indicates asynchronous acceptance, not completion; query request status for processing errors and partial failures.

Update mutable Data Manager user-list metadata, optionally validating only.