Add Google Ads to your AI agent
Google Ads, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users.
- Things your agent can do in Google Ads
- 28
Things your AI can do in Google Ads
Your FormWise AI can handle any of these in Google Ads — on its own, without you needing to click a button.
Create Callout Asset
PopularCreate an immutable account asset containing a validated callout. Associate the returned resource using Mutate Customer Assets with field_type CALLOUT. Cleanup removes that association; Google does not allow deleting the asset.
Get Conversion Action Tag Snippets
PopularRetrieve provider-generated website or call conversion tag snippets after creating a conversion action. Markup is returned exactly as Google provides it.
Get Required Google Ads Report
PopularRun a prominent, bounded Google Ads report template for Customer, Campaign, Ad, Keyword, Search Term, Dynamic Search Ads Search Term, or Bidding Strategy. Official required columns are always selected; dates default to LAST_30_DAYS.
List Accessible Customers
PopularList Google Ads customer resource names directly accessible to the authenticated OAuth user. Google determines the complete result from the OAuth credentials and ignores customer_id and login-customer-id; this action does not filter the response. For MCC child account names, status, and direct hierarchy, use List Sub Accounts.
List Sub Accounts
PopularList direct child/sub-accounts under a Google Ads manager (MCC) account. Use this before account-scoped read or mutate calls when a user needs to choose which child account to target. The returned customer_id values can be passed to other Google Ads tools as their customer_id.
Mutate Ad Group Ads
PopularCreate, update, or remove ads in Google Ads ad groups, including responsive search ads. Use this after creating campaigns, budgets, ad groups, and keywords so the ad group has creative that can serve.
Mutate Ad Group Assets
PopularCreate, update, or remove links between assets and ad groups. Use this after creating assets to attach sitelinks, callouts, snippets, images, and other asset types at ad group level.
Mutate Ad Group Bid Modifiers
PopularCreate, update, or remove ad group bid modifiers, such as device bid adjustments or hotel-specific bid modifier criteria.
Mutate Ad Group Criteria
PopularCreate, update, or remove criteria attached to a Google Ads ad group in a single batch request. Supports keywords (positive and negative), audience targeting (user lists, custom audiences, combined audiences, in-market/affinity), demographics (age range, gender, parental status, income range), placements (websites, mobile apps, YouTube channels/videos), topics, webpages (for Dynamic Search Ads), and listing groups (for Shopping). Use this to programmatically manage keyword bids and match types, build audience targeting, or prune underperforming criteria. Remove operations are irreversible — deleted criteria cannot be recovered. For testing, set validate_only=true to dry-run without committing changes.
Mutate Ad Groups
PopularCreate, update, or remove ad groups within Google Ads campaigns. Supports batch operations with multiple ad group changes in a single request. Use when you need to manage ad groups programmatically, such as creating new ad groups for campaigns, updating ad group settings or status, or removing ad groups that are no longer needed. This action is irreversible for remove operations — deleted ad groups cannot be recovered once removed.
Mutate Assets
PopularCreate or update supported Google Ads assets such as sitelinks, structured snippets, text assets, lead forms, promotions, calls, price assets, and media assets. Use Create Callout Asset for validated immutable callouts. Google Ads does not allow removing assets; cleanup removes their resource associations.
Mutate Bidding Strategies
PopularCreate, update, or remove portfolio bidding strategies such as Target CPA, Target ROAS, Target Spend, Maximize Conversions, Maximize Conversion Value, and Target Impression Share.
Show 16 more things it can do
Mutate Campaign Assets
PopularCreate, update, or remove links between assets and campaigns. Use this after creating assets to attach sitelinks, callouts, snippets, and other asset types at campaign level.
Mutate Campaign Budgets
PopularCreate, update, or remove Google Ads campaign budgets. Use this before creating campaigns because campaign creation requires an existing campaign_budget resource name.
Mutate Campaign Criteria
PopularCreate, update, or remove campaign-level targeting criteria such as locations, languages, campaign-level negative keywords, devices, schedules, audiences, and IP exclusions.
Mutate Campaign Labels
PopularCreate or remove relationships between campaigns and labels. Use this after creating labels to organize campaigns for filtering and reporting.
Mutate Campaigns
PopularCreate, update, or remove Google Ads campaigns in batch. Supports multiple operations (create, update, remove) in a single request. Use when managing campaign lifecycle, applying bulk changes, or automating campaign management workflows. This action is irreversible for remove operations — deleted campaigns cannot be recovered. Plan accordingly and consider using validate_only=true to test changes before applying them.
Mutate Campaigns V2
PopularCreate, update, or remove Google Ads campaigns in batch. Supports multiple operations (create, update, remove) in a single request. Use when managing campaign lifecycle, applying bulk changes, or automating campaign management workflows. This action is irreversible for remove operations — deleted campaigns cannot be recovered. Plan accordingly and consider using validate_only=true to test changes before applying them.
Mutate Conversion Actions
PopularCreate, update, or remove Google Ads conversion actions for conversion tracking configuration. This manages Google Ads conversion action resources; installing website/app tags remains outside this action.
Mutate Customer Assets
PopularCreate or remove customer-level asset associations. Removal irreversibly removes the current association; recreate it to restore the link. Use this after creating assets to attach callouts, sitelinks, snippets, and other asset types across a Google Ads customer account.
Mutate Labels
PopularCreate, update, or remove Google Ads labels. Pair this with campaign label mutations to organize campaigns and support filtering.
Mutate Portfolio Bidding Strategies
PopularCreate, edit, or remove typed Target CPA and Target ROAS portfolio strategies. Attach with Mutate Campaigns, read with Get Required Google Ads Report, and transition all campaigns before removal. Budget alignment is not exposed because Google requires the bidding strategy and campaign budget to be changed atomically with GoogleAdsService.Mutate, while this action uses the resource-specific mutate endpoint. currency_code can be set on create only for manager-account strategies.
Search Stream GAQL
PopularExecute a Google Ads Query Language (GAQL) query and aggregate every streamed response batch in order. For very large reports, select only needed fields and use WHERE and LIMIT because action responses are returned inline and are not automatically offloaded.
Add or remove to customer list
Adds or removes contacts from a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account. Note: It takes 6 to 12 hours for changes to be reflected in the customer list. Email addresses must comply with Google Ads policies and applicable privacy/consent laws.
Create customer list
Creates a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account. Note: Requires an authenticated Google Ads connection with customer_id configured. Email-based lists must comply with Google Ads policies and applicable privacy/consent laws. Membership updates can take many hours to propagate; targeting eligibility is not immediate after creation.
Get Campaign By Id
GetCampaignById Tool returns details of a campaign in Google Ads. Requires an active Google Ads OAuth connection with the correct customer_id configured; missing or mismatched customer_id will cause empty results.
Get campaign by name
Queries Google Ads via SQL to retrieve a campaign by its exact name. Requires an active Google Ads connection with valid customer_id and appropriate OAuth scopes.
Get customer lists
GetCustomerLists Tool lists all customer lists (audience/remarketing lists) in Google Ads. These are user segments for targeting, not Google Ads accounts — list IDs are distinct from account IDs. When multiple lists share similar names, review all returned results before selecting one for downstream operations.
Built for the way you actually work
No code, no engineers
Connect in a few clicks and start using your AI right away. If you can use the apps you already love, you can do this.
Sounds like you, not like a bot
Train your AI on your offer, your voice, and the way you actually talk to clients — it picks up where you leave off.
Plugs into the stack you already use
No need to rip out your CRM, your scheduler, or your email tool. Your AI works inside the apps running your business today.
Your data stays yours
Client conversations, lists, and credentials are scoped to your workspace. Nothing gets shared, sold, or used to train anyone else’s AI.
What you can do once Google Ads is connected
Onboard new clients without lifting a finger
When someone signs up, your AI greets them, sets up their next step in Google Ads, and keeps the momentum going — even at 2am.
Reply to leads in seconds, not days
Your AI watches Google Ads for new inquiries, answers questions in your voice, and books the call before they cool off.
Get your weekends back
Hand off the repetitive Google Ads work — follow-ups, reminders, updates, simple admin — and stop being the bottleneck in your own business.
How to connect Google Ads to your agent
- 1
Start using FormWise for free
Sign up in under a minute.
- 2
Find Google Ads in your connected apps
Inside FormWise, go to Settings → Connected Services and look for Google Ads.
- 3
Hit "Connect"
Click "Connect Google Ads" and log in like you normally would. We only ask for the permissions your AI actually needs.
- 4
Tell your AI what to do in Google Ads
Build a quick AI Agent (it's like writing instructions, not code), and pick the Google Ads actions you want your AI to handle.
- 5
Watch it run
Send it a real-world task and watch your AI take care of Google Ads for you. Tweak the wording until it feels just right.
Powered by the AI you already trust
Your Google Ads workflow runs on the same world-class AI used by ChatGPT, Claude, and Gemini. We handle the technical part — you just tell your AI what to do, in plain English.
- OpenAI
- Anthropic Claude
- Google Gemini
Questions other Google Ads users had before signing up
Do I need to know how to code?
Not even a little. If you can use Google Ads today, you can set this up. You'll connect Google Ads, tell your AI what it should help with, and you're live. The whole thing is built for coaches, course creators, agencies, and operators — not engineers.
Will my clients know they're talking to an AI?
Only if you want them to. Your FormWise AI is trained on your voice, your offer, and the way you actually communicate — so it sounds like a thoughtful team member, not a clunky chatbot. Most people can't tell.
Can I make it sound like me?
Yes. You can give your AI examples of how you write, the questions you usually ask new clients, the way you handle objections, and the language you use about your offer. The more you give it, the more it sounds like you wrote it.
What if I want to take over a conversation?
You're always in control. You can step in at any point, take over from your AI, or stop it from sending messages until you've reviewed them. Think of it as a teammate, not a replacement.
Is my client data safe?
Yes. Your Google Ads login and client information stay scoped to your workspace. We don't sell it, we don't share it, and we don't use your data to train anyone else's AI. You can disconnect Google Ads or delete everything any time.
What happens when Google Ads updates their app?
We handle it. When Google Ads adds new features or changes how something works, we update the integration in the background. You don't have to do anything — your AI just keeps working.
How fast can I actually get this running?
Most people are up and running the same day they sign up. Connecting Google Ads takes a few minutes. Teaching your AI to handle the work the way you'd want it done is the part worth slowing down for.
What is FormWise?
FormWise is the AI agent builder for coaches, course creators, and agencies. You connect the apps you already use — like Google Ads — train your AI on your offer and voice, and let it handle the work you've been doing manually: onboarding, follow-ups, support, admin. No code, no developers, no engineering team required.
Can I sell AI agents to my clients?
Yes. A lot of FormWise users build AI assistants and sell them as part of their offer — done-for-you AI setups, white-label assistants for client businesses, custom GPTs trained on a client's brand. You can charge a setup fee, a monthly retainer, or both.
Can I embed my AI on my website or in my course?
Yes. Every AI you build in FormWise can be embedded on your site, dropped into your course platform, or shared as a standalone link. Your clients and students just open it like any other web page — no app to download, no login hoops.
Do I need to know anything about AI to use this?
No. If you can describe what you want your AI to do in plain English — "greet new clients, ask these 3 questions, book them a call" — FormWise can build it. We handle the models, the prompts, the connections. You handle the part you already know: what your business actually needs.
About Google Ads on FormWise
Google Ads, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users.
Connect Google Ads once and your FormWise AI gets 28 things it can do inside it. That means your AI can handle the Google Ads work in your business — the messages, the updates, the follow-ups, the admin — the way you would, just faster and around the clock.
You don't need to know how any of it works under the hood. We take care of keeping the connection alive, retrying if something fails, and making sure your data only ever moves where you tell it to.
New to Google Ads? Take a look at composio.dev.
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Stop doing the Google Ads work yourself
Hand it off to an AI assistant that sounds like you, works around the clock, and never forgets a follow-up. Free to start.