marketing automation

Add Lob to your AI agent

Direct Mail Automation and Address Verification APIs

Things your agent can do in Lob
13

Things your AI can do in Lob

Your FormWise AI can handle any of these in Lob — on its own, without you needing to click a button.

  • Create Domain

    Popular

    Tool to add a new custom domain for creating custom links. Use when you need to register a domain for short link customization.

  • Create Link

    Popular

    Tool to create a shortened URL from a long URL using Lob's link shortening service. Use when you need to shorten a long URL either by using a custom domain or Lob's own short domain.

  • Delete Domain

    Popular

    Tool to delete a registered domain. Use only after confirming all associated links with the domain are deleted.

  • Get Domain

    Popular

    Tool to retrieve details for a single domain from Lob. Use when you need to get configuration status, redirect links, or other metadata for a specific domain.

  • Get Link

    Popular

    Tool to retrieve a single shortened link. Use when you need to fetch details about a specific link by its ID.

  • List Domains

    Popular

    Tool to retrieve a list of all created domains. Use when you need to view or manage custom domains configured for URL shortening. Supports pagination and filtering by configuration status.

  • List Shortened Links

    Popular

    Tool to retrieve a list of shortened links. The list is sorted by creation date, with the most recently created appearing first. Use when you need to view all links or filter by campaign or domain.

  • Validate Identity

    Popular

    Tool to validate whether a given name is associated with an address. Use when you need to verify identity information by checking if a recipient name matches address records.

  • Delete Link

    Tool to delete a shortened link. Use when you need to remove a previously created short link from the system.

  • Delete Upload

    Tool to delete an existing upload by its unique identifier. Use when you need to permanently remove an upload and its associated data.

  • List QR Code Analytics

    Tool to retrieve a list of your QR codes and their analytics data. The QR codes are returned sorted by scan date, with the most recently scanned QR codes appearing first.

  • List Uploads

    Tool to list uploads from Lob. Use when you need to retrieve all uploads or filter uploads by campaign ID.

Show 1 more thing it can do
  • Update Link

    Tool to update any properties of a shortened link. Use when you need to modify the redirect URL, title, or metadata of an existing Lob shortened link. Requires the link_id and at least the redirect_link to update.

Built for the way you actually work

No code, no engineers

Connect in a few clicks and start using your AI right away. If you can use the apps you already love, you can do this.

Sounds like you, not like a bot

Train your AI on your offer, your voice, and the way you actually talk to clients — it picks up where you leave off.

Plugs into the stack you already use

No need to rip out your CRM, your scheduler, or your email tool. Your AI works inside the apps running your business today.

Your data stays yours

Client conversations, lists, and credentials are scoped to your workspace. Nothing gets shared, sold, or used to train anyone else’s AI.

What you can do once Lob is connected

Onboard new clients without lifting a finger

When someone signs up, your AI greets them, sets up their next step in Lob, and keeps the momentum going — even at 2am.

Reply to leads in seconds, not days

Your AI watches Lob for new inquiries, answers questions in your voice, and books the call before they cool off.

Get your weekends back

Hand off the repetitive Lob work — follow-ups, reminders, updates, simple admin — and stop being the bottleneck in your own business.

How to connect Lob to your agent

  1. 1

    Start using FormWise for free

    Sign up in under a minute.

  2. 2

    Find Lob in your connected apps

    Inside FormWise, go to Settings → Connected Services and look for Lob.

  3. 3

    Hit "Connect"

    Click "Connect Lob" and log in like you normally would. We only ask for the permissions your AI actually needs.

  4. 4

    Tell your AI what to do in Lob

    Build a quick AI Agent (it's like writing instructions, not code), and pick the Lob actions you want your AI to handle.

  5. 5

    Watch it run

    Send it a real-world task and watch your AI take care of Lob for you. Tweak the wording until it feels just right.

Powered by the AI you already trust

Your Lob workflow runs on the same world-class AI used by ChatGPT, Claude, and Gemini. We handle the technical part — you just tell your AI what to do, in plain English.

  • OpenAI
  • Anthropic Claude
  • Google Gemini

Questions other Lob users had before signing up

Do I need to know how to code?

Not even a little. If you can use Lob today, you can set this up. You'll connect Lob, tell your AI what it should help with, and you're live. The whole thing is built for coaches, course creators, agencies, and operators — not engineers.

Will my clients know they're talking to an AI?

Only if you want them to. Your FormWise AI is trained on your voice, your offer, and the way you actually communicate — so it sounds like a thoughtful team member, not a clunky chatbot. Most people can't tell.

Can I make it sound like me?

Yes. You can give your AI examples of how you write, the questions you usually ask new clients, the way you handle objections, and the language you use about your offer. The more you give it, the more it sounds like you wrote it.

What if I want to take over a conversation?

You're always in control. You can step in at any point, take over from your AI, or stop it from sending messages until you've reviewed them. Think of it as a teammate, not a replacement.

Is my client data safe?

Yes. Your Lob login and client information stay scoped to your workspace. We don't sell it, we don't share it, and we don't use your data to train anyone else's AI. You can disconnect Lob or delete everything any time.

What happens when Lob updates their app?

We handle it. When Lob adds new features or changes how something works, we update the integration in the background. You don't have to do anything — your AI just keeps working.

How fast can I actually get this running?

Most people are up and running the same day they sign up. Connecting Lob takes a few minutes. Teaching your AI to handle the work the way you'd want it done is the part worth slowing down for.

What is FormWise?

FormWise is the AI agent builder for coaches, course creators, and agencies. You connect the apps you already use — like Lob — train your AI on your offer and voice, and let it handle the work you've been doing manually: onboarding, follow-ups, support, admin. No code, no developers, no engineering team required.

Can I sell AI agents to my clients?

Yes. A lot of FormWise users build AI assistants and sell them as part of their offer — done-for-you AI setups, white-label assistants for client businesses, custom GPTs trained on a client's brand. You can charge a setup fee, a monthly retainer, or both.

Can I embed my AI on my website or in my course?

Yes. Every AI you build in FormWise can be embedded on your site, dropped into your course platform, or shared as a standalone link. Your clients and students just open it like any other web page — no app to download, no login hoops.

Do I need to know anything about AI to use this?

No. If you can describe what you want your AI to do in plain English — "greet new clients, ask these 3 questions, book them a call" — FormWise can build it. We handle the models, the prompts, the connections. You handle the part you already know: what your business actually needs.

About Lob on FormWise

Direct Mail Automation and Address Verification APIs

Connect Lob once and your FormWise AI gets 13 things it can do inside it. That means your AI can handle the Lob work in your business — the messages, the updates, the follow-ups, the admin — the way you would, just faster and around the clock.

You don't need to know how any of it works under the hood. We take care of keeping the connection alive, retrying if something fails, and making sure your data only ever moves where you tell it to.

New to Lob? Take a look at lob.com.

Stop doing the Lob work yourself

Hand it off to an AI assistant that sounds like you, works around the clock, and never forgets a follow-up. Free to start.