Add Semrush to your AI agent
Semrush is a popular SEO tool suite that specializes in keyword research, competitor analysis, and Google Ad campaign optimization.
- Things your agent can do in Semrush
- 37
Things your AI can do in Semrush
Your FormWise AI can handle any of these in Semrush — on its own, without you needing to click a button.
Check Semrush account units balance
PopularTool to fetch the remaining Semrush Standard API units for the authenticated account. Use this before launching large batches of Semrush report requests to preflight and fail fast if units are exhausted or below a required threshold.
Get keyword difficulty
PopularDetermines the Keyword Difficulty (KD) score (0-100, higher means greater difficulty) for a given phrase in a specific Semrush regional database to assess its SEO competitiveness. Returns CSV-formatted text; parse before programmatic use.
Get ad copies
Retrieves unique ad copies Semrush has observed for a specified domain from a regional database, detailing ads seen in Google's paid search results. Results are a sampled subset, not a complete picture of the domain's advertising. Response is returned as a CSV-like string; parse columns (e.g., Tt, Ds) using the pipe or semicolon delimiter.
Get anchor texts
Use this action to get a CSV report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or URL.
Get authority score profile
Retrieves the Authority Score (AS) profile for a specified target, showing the count of referring domains that link to the target for each AS value from 0 to 100.
Get backlinks
Fetches backlinks for a specified domain or URL as a semicolon-delimited CSV string (parse with `sep=';'`); allows customization of columns, sorting, and filtering. Consumes Semrush API credits per request. Ensure `display_limit` surpasses `display_offset` when an offset is used, and note the `urlanchor` filter may have limitations for targets with extensive backlinks.
Backlinks overview
Provides a semicolon-delimited (sep=';') CSV summary of backlinks, including Authority Score and link type breakdowns, for a specified and publicly accessible domain, root domain, or URL. A result of 'ERROR 50 :: NOTHING FOUND' means the target has no data in the database and is a valid zero-result response.
Batch comparison
Compares backlink profiles for multiple specified targets (domains, subdomains, or URLs) to analyze and compare link-building efforts.
Batch keyword overview
Fetches a keyword overview report from a Semrush regional database for up to 100 keywords, providing metrics like search volume, CPC, and keyword difficulty. Response is CSV-like text (not JSON); parse accordingly. Returns literal string 'ERROR 50 :: NOTHING FOUND' for keywords with no data in the selected database — treat as zero results and fall back to SEMRUSH_KEYWORD_OVERVIEW_ONE_DATABASE or SEMRUSH_KEYWORD_OVERVIEW_ALL_DATABASES for those terms.
Broad match keyword
Fetches broad match keywords for a given phrase. Response is CSV-like text (not JSON); parse by splitting on line breaks and delimiters. `display_sort` and `display_filter` parameters are defined but currently not utilized by the API call.
Get categories
Retrieves categories and their 0-1 confidence ratings for a specified domain, subdomain, or URL, with results sorted by rating. Response is returned as semicolon-separated text in a single 'data' field requiring parsing before use. Some niche or atypical targets may return no category data.
Get categories profile
Retrieves a profile of content categories from referring domains for a specified target, analyzing its first 10,000 referring domains and sorting results by domain count.
Show 25 more things it can do
Get competitor data
Retrieves a CSV-formatted report of competitors for a specified target (root domain, domain, or URL) based on shared backlinks or referring domains. Output is a CSV string; use display_limit and display_offset to paginate without silent truncation.
Get competitors in organic search
Use to get a domain's organic search competitors from Semrush as a semicolon-separated string; `display_date` requires 'YYYYMM15' format if used.
Get competitors in paid search
Retrieves a list of a domain's competitors in paid search results from a specified regional database.
Get domain ad history
Retrieves a domain's 12-month advertising history from Semrush (keywords bid on, ad positions, ad copy) for PPC strategy and competitor analysis; most effective when the domain has ad history in the selected database.
Get domain organic pages
Fetches a report on a domain's unique organic pages ranking in Google's top 100 search results, with options for specifying database, date, columns, sorting, and filtering. Response is semicolon-separated CSV text in a single `data` field requiring explicit parsing. The literal response `ERROR 50 :: NOTHING FOUND` means zero results for that domain/database combination, not a system error. Traffic metrics (e.g., `Tr`) are modeled estimates incompatible with first-party analytics data.
Get domain organic search keywords
Retrieves organic search keywords for a domain from a specified Semrush regional database; `display_positions` must be set if `display_daily=1` for daily updates. Response is semicolon-delimited CSV text (parse with sep=';', cast numeric columns before aggregations). A response of 'ERROR 50 :: NOTHING FOUND' indicates no data for the domain in the selected database — treat as a valid zero-result.
Get domain organic subdomains
Retrieves a report on subdomains of a given domain that rank in Google's top 100 organic search results for a specified regional database.
Get domain paid search keywords
Fetches keywords driving paid search traffic to a specified, existing domain using a supported Semrush regional database.
Get PLA search keywords for a domain
Retrieves Product Listing Ad (PLA) search keywords for a specified domain from a Semrush regional database.
Compare domains
Analyzes keyword rankings by comparing up to five domains to find common, unique, or gap keywords, using specified organic/paid types and comparison logic in the `domains` string.
Get historical data
Retrieves monthly historical backlink and referring domain data for a specified root domain, returned as a time series string with newest records first.
Get indexed pages
Retrieves a list of indexed pages from Semrush for a specified `target` (root domain, domain, or URL) and `target_type`, ensuring `target` is publicly accessible, Semrush-analyzable, and correctly matches `target_type`. Returns CSV-like text output requiring parsing before structured analysis.
Keyword overview all databases
Fetches a keyword overview from Semrush for a specified phrase, including metrics like search volume, CPC, and competition. Response is returned as a CSV-like string; parse headers and rows into a structured table before extracting values like Nq, Cp, or Kd.
Get keyword overview for one database
Fetches a keyword summary for a specified phrase from a chosen regional database. Returns CSV-like text (not JSON) with column headers matching `export_columns` codes (e.g., 'Ph', 'Nq', 'Kd'); parse headers and rows into structured data before use. A plain-text 'ERROR 50 :: NOTHING FOUND' response indicates zero results, not a transport error.
Get keywords ads history
Fetches a historical report (last 12 months) of domains advertising on a specified keyword in Google Ads, optionally for a specific month ('YYYYMM15') or the most recent period, returning raw CSV-like data.
Get organic results
Retrieves up to 100,000 domains and URLs from Google's top 100 organic search results for a keyword and region, returning a raw string; use `display_date` in 'YYYYMM15' format (day must be '15') for historical data.
Get paid search results
Fetches domains ranking in Google's paid search results (AdWords) for a specified keyword and regional database.
Phrase questions
Fetches question-format keywords semantically related to a given query phrase for a specified regional database, aiding in understanding user search intent and discovering content ideas.
Get PLA competitors
Retrieves domains competing with a specified domain in Google's Product Listing Ads (PLA) from a given Semrush regional database.
Get PLA copies
Fetches Product Listing Ad (PLA) copies that Semrush observed for a domain in Google's paid search results.
Get referring domains
Retrieves a semicolon-delimited text report listing domains that link to a target, with options to filter by type (not value). Parse with sep=';' and cast numeric columns (e.g., backlinks_num, domain_ascore) before aggregating.
Get referring domains by country
Generates a CSV report detailing the geographic distribution of referring domains (by country, determined via IP address) for a specified, publicly accessible target.
Referring i ps
Fetches IP addresses that are sources of backlinks for a specified target domain, root domain, or URL.
Find related keywords
Call this to find related keywords (including synonyms and variations) for a target phrase in a specific regional database; `display_date` (if used for historical data) must be 'YYYYMM15' for a past month. Response is CSV-like delimited text (not JSON); parse by splitting on newlines and delimiters to extract structured rows.
Get TLD distribution
Fetches a report on the Top-Level Domain (TLD) distribution of referring domains for a specified target, useful for analyzing geographic or categorical backlink diversity.
Built for the way you actually work
No code, no engineers
Connect in a few clicks and start using your AI right away. If you can use the apps you already love, you can do this.
Sounds like you, not like a bot
Train your AI on your offer, your voice, and the way you actually talk to clients — it picks up where you leave off.
Plugs into the stack you already use
No need to rip out your CRM, your scheduler, or your email tool. Your AI works inside the apps running your business today.
Your data stays yours
Client conversations, lists, and credentials are scoped to your workspace. Nothing gets shared, sold, or used to train anyone else’s AI.
What you can do once Semrush is connected
Onboard new clients without lifting a finger
When someone signs up, your AI greets them, sets up their next step in Semrush, and keeps the momentum going — even at 2am.
Reply to leads in seconds, not days
Your AI watches Semrush for new inquiries, answers questions in your voice, and books the call before they cool off.
Get your weekends back
Hand off the repetitive Semrush work — follow-ups, reminders, updates, simple admin — and stop being the bottleneck in your own business.
How to connect Semrush to your agent
- 1
Start using FormWise for free
Sign up in under a minute.
- 2
Find Semrush in your connected apps
Inside FormWise, go to Settings → Connected Services and look for Semrush.
- 3
Hit "Connect"
Click "Connect Semrush" and log in like you normally would. We only ask for the permissions your AI actually needs.
- 4
Tell your AI what to do in Semrush
Build a quick AI Agent (it's like writing instructions, not code), and pick the Semrush actions you want your AI to handle.
- 5
Watch it run
Send it a real-world task and watch your AI take care of Semrush for you. Tweak the wording until it feels just right.
Powered by the AI you already trust
Your Semrush workflow runs on the same world-class AI used by ChatGPT, Claude, and Gemini. We handle the technical part — you just tell your AI what to do, in plain English.
- OpenAI
- Anthropic Claude
- Google Gemini
Questions other Semrush users had before signing up
Do I need to know how to code?
Not even a little. If you can use Semrush today, you can set this up. You'll connect Semrush, tell your AI what it should help with, and you're live. The whole thing is built for coaches, course creators, agencies, and operators — not engineers.
Will my clients know they're talking to an AI?
Only if you want them to. Your FormWise AI is trained on your voice, your offer, and the way you actually communicate — so it sounds like a thoughtful team member, not a clunky chatbot. Most people can't tell.
Can I make it sound like me?
Yes. You can give your AI examples of how you write, the questions you usually ask new clients, the way you handle objections, and the language you use about your offer. The more you give it, the more it sounds like you wrote it.
What if I want to take over a conversation?
You're always in control. You can step in at any point, take over from your AI, or stop it from sending messages until you've reviewed them. Think of it as a teammate, not a replacement.
Is my client data safe?
Yes. Your Semrush login and client information stay scoped to your workspace. We don't sell it, we don't share it, and we don't use your data to train anyone else's AI. You can disconnect Semrush or delete everything any time.
What happens when Semrush updates their app?
We handle it. When Semrush adds new features or changes how something works, we update the integration in the background. You don't have to do anything — your AI just keeps working.
How fast can I actually get this running?
Most people are up and running the same day they sign up. Connecting Semrush takes a few minutes. Teaching your AI to handle the work the way you'd want it done is the part worth slowing down for.
What is FormWise?
FormWise is the AI agent builder for coaches, course creators, and agencies. You connect the apps you already use — like Semrush — train your AI on your offer and voice, and let it handle the work you've been doing manually: onboarding, follow-ups, support, admin. No code, no developers, no engineering team required.
Can I sell AI agents to my clients?
Yes. A lot of FormWise users build AI assistants and sell them as part of their offer — done-for-you AI setups, white-label assistants for client businesses, custom GPTs trained on a client's brand. You can charge a setup fee, a monthly retainer, or both.
Can I embed my AI on my website or in my course?
Yes. Every AI you build in FormWise can be embedded on your site, dropped into your course platform, or shared as a standalone link. Your clients and students just open it like any other web page — no app to download, no login hoops.
Do I need to know anything about AI to use this?
No. If you can describe what you want your AI to do in plain English — "greet new clients, ask these 3 questions, book them a call" — FormWise can build it. We handle the models, the prompts, the connections. You handle the part you already know: what your business actually needs.
About Semrush on FormWise
Semrush is a popular SEO tool suite that specializes in keyword research, competitor analysis, and Google Ad campaign optimization.
Connect Semrush once and your FormWise AI gets 37 things it can do inside it. That means your AI can handle the Semrush work in your business — the messages, the updates, the follow-ups, the admin — the way you would, just faster and around the clock.
You don't need to know how any of it works under the hood. We take care of keeping the connection alive, retrying if something fails, and making sure your data only ever moves where you tell it to.
New to Semrush? Take a look at www.semrush.com.
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Stop doing the Semrush work yourself
Hand it off to an AI assistant that sounds like you, works around the clock, and never forgets a follow-up. Free to start.