Add Semrush to your AI agent
Semrush provides legacy v3 SEO, domain, advertising, and PLA reports alongside v4 backlink and keyword metrics, projects, local listings and reviews, Google Business Profile management, and map rank tracking.
- Things your agent can do in Semrush
- 74
Things your AI can do in Semrush
Your FormWise AI can handle any of these in Semrush — on its own, without you needing to click a button.
Check Semrush account units balance
PopularFetch remaining Semrush Standard API units for a legacy v3 connection. This documented balance request is free. Use it before large paid report batches to fail fast when units are exhausted or below a required threshold.
Add Semrush review comment
Publish an owner comment to a review that supports replies. This mutation creates a public reply. Requires a Semrush v4 API key and a Local Pro or Business, plus a connected publisher account that permits replies.
Get ad copies
Retrieves unique ad copies Semrush has observed for a specified domain from a regional database, detailing ads seen in Google's paid search results. Results are a sampled subset, not a complete picture of the domain's advertising. Response is returned as a CSV-like string; parse columns (e.g., Tt, Ds) using the pipe or semicolon delimiter.
Get competitors in organic search
Use to get a domain's organic search competitors from Semrush as a semicolon-separated string; `display_date` requires 'YYYYMM15' format if used.
Get competitors in paid search
Retrieves a list of a domain's competitors in paid search results from a specified regional database.
Create Semrush GBP post
Create a draft, scheduled, or ready-to-send GBP post. Either content or image_urls must be supplied. Requires EDIT or OWNER rights for an active Semrush location with a Google Business Profile connection.
Create Listing Management location
Create a Semrush Listing Management location. HTTP success starts asynchronous provisioning; poll Get Listing Management location until its status is COMPLETED or FAILED, which may take up to seven days. Supply at least one location body field. Use the validation action to check a payload without creating. Create locations sequentially; Semrush does not support concurrent create requests and may return 429. Requires a v4 key with Read and write permission and Local Pro or Business. This family does not consume Standard API units.
Create location image
Add a base64-encoded JPEG or PNG image to a Semrush Listing Management location using a read-write v4 key and Local Pro or Business.
Manage Semrush GBP suggestion
Start accepting or rejecting an open GBP suggestion. Poll List GBP Suggestions until the status becomes ACCEPTED, REJECTED, or FAILED. Accepting a GBP_USER_EDIT may also close a paired GBP_DATA_MISMATCH suggestion for the same field. Requires EDIT or OWNER rights on an active location.
Delete Semrush GBP post
Permanently delete a DRAFT, SCHEDULED, or TO_SEND GBP post. Requires EDIT or OWNER rights; posts for frozen or canceled locations cannot be deleted.
Delete Listing Management location
Permanently delete an eligible location using a read-write v4 key and Local plan.
Delete location image
Permanently delete an image using a read-write v4 key and Local plan.
Show 62 more things it can do
Delete Semrush review comment
Permanently remove a public review comment. This destructive mutation cannot be undone. Requires a Semrush v4 API key and Local Pro or Business, plus a connected publisher account that permits comment removal.
Disable location listing
Stop distribution for a controllable listing; a parent may affect child listings. Requires a read-write v4 key and Local Pro or Business.
Get domain ad history
Retrieves a domain's 12-month advertising history from Semrush (keywords bid on, ad positions, ad copy) for PPC strategy and competitor analysis; most effective when the domain has ad history in the selected database.
Get domain organic pages
Fetches a report on a domain's unique organic pages ranking in Google's top 100 search results, with options for specifying database, date, columns, sorting, and filtering. Response is semicolon-separated CSV text in a single `data` field requiring explicit parsing. The literal response `ERROR 50 :: NOTHING FOUND` means zero results for that domain/database combination, not a system error. Traffic metrics (e.g., `Tr`) are modeled estimates incompatible with first-party analytics data.
Get domain organic search keywords
Retrieves organic search keywords for a domain from a specified Semrush regional database; `display_positions` must be set if `display_daily=1` for daily updates. Response is semicolon-delimited CSV text (parse with sep=';', cast numeric columns before aggregations). A response of 'ERROR 50 :: NOTHING FOUND' indicates no data for the domain in the selected database — treat as a valid zero-result.
Get domain organic subdomains
Retrieves a report on subdomains of a given domain that rank in Google's top 100 organic search results for a specified regional database.
Get domain paid search keywords
Fetches keywords driving paid search traffic to a specified, existing domain using a supported Semrush regional database.
Get PLA search keywords for a domain
Retrieves Product Listing Ad (PLA) search keywords for a specified domain from a Semrush regional database.
Compare domains
Analyzes keyword rankings by comparing up to five domains to find common, unique, or gap keywords, using specified organic/paid types and comparison logic in the `domains` string.
Enable location listing
Resume distribution for a controllable disconnected listing. Requires a read-write v4 key and Local Pro or Business.
Get Semrush GBP metrics
Return GBP metrics for up to five locations. Provide at least one of `aggregated_metrics` or `total_metrics`. Requires a Semrush v4 API key and Local Pro or Business. Each location requires a Google Business Profile connection. Semrush does not document the total_metrics response shape, so that field remains untyped.
Get Listing Management location
Get one Listing Management location using a v4 key and Local Pro or Business.
Get Semrush review auto-reply config
Return review auto-reply settings for a location. Requires a Semrush v4 API key, Local Pro or Business, and a GBP connection.
Get Semrush review overview
Return review counts, rating distribution, and reply statistics. Requires a Semrush v4 API key, Local Pro or Business, and a GBP connection.
List Semrush GBP additional-hour types
Return additional business-hour types available for a GBP location. Requires a Semrush v4 API key and Local Pro or Business. An active Google Business Profile connection is required for the location.
List Semrush GBP attributes
Return GBP attributes and allowed values for a category and country. Requires a Semrush v4 API key and Local Pro or Business.
List Semrush GBP categories
Return GBP categories supported in a country. Requires a Semrush v4 API key and Local Pro or Business.
List Semrush GBP posts
Return filtered GBP posts for one or more Semrush locations. Requires a Semrush v4 API key and Local Pro or Business. An active Google Business Profile connection is required for each location.
List Semrush GBP suggestions
Return GBP data-change suggestions for one or more active locations. The request fails if any location lacks a GBP connection or is frozen or canceled.
List Listing Management locations
List locations using a v4 key and Local Pro or Business; uses no API units.
List location categories
List Semrush Local business categories supported for a country. Requires a v4 key and Local Pro or Business and uses no Standard API units.
List location images
List location images using a v4 key and Local Pro or Business.
List location listings
Get directory listings using a v4 key and Local Pro or Business.
List location payment options
Get payment options using a v4 key and Local Pro or Business.
List Semrush location reviews
Return a filtered, paginated list of reviews for a Semrush location. Requires a Semrush v4 API key, Local Pro or Business, and a GBP connection.
Collect Map Rank Tracker campaign data (consumes credits)
Start a data-collection mutation that creates a new campaign report. This consumes Map Rank Tracker credits equal to points multiplied by keywords. Requires a Semrush v4 API key with Read and write permission. Map-specific docs say no special subscription or Standard API units are required; the general API FAQ still requires an eligible subscription.
Create Map Rank Tracker campaign
Create persistent Map Rank Tracker campaign data. Requires a Semrush v4 API key with Read and write permission. Map-specific docs say no special subscription or Standard API units are required; the general API FAQ still requires an eligible subscription.
Delete Map Rank Tracker campaign
Permanently delete a campaign and all its collected data. This destructive mutation cannot be undone. Requires a Semrush v4 API key. Requires Read and write permission. Map-specific docs say no special subscription or Standard API units are required; the general API FAQ still requires an eligible subscription.
Get Map Rank Tracker campaign
Get one Map Rank Tracker campaign without consuming API units. Requires a Semrush v4 API key. Map-specific docs say no special subscription or Standard API units are required; Semrush's general API FAQ still requires an eligible subscription.
Get Map Rank Tracker heatmap
Get a campaign heatmap for one keyword and report timestamp. Requires a Semrush v4 API key. Map-specific docs say no special subscription or Standard API units are required; the general API FAQ still requires an eligible subscription.
Get Map Rank Tracker keyword statuses
Get campaign keyword statuses for the latest or a specified report. Requires a Semrush v4 API key. Map-specific docs say no special subscription or Standard API units are required; the general API FAQ still requires an eligible subscription.
Get Map Rank Tracker metrics
Get average-position and share-of-voice history for one keyword. Requires a Semrush v4 API key. Map-specific docs say no special subscription or Standard API units are required; the general API FAQ still requires an eligible subscription.
Get Map Rank Tracker user limits
Get campaign-slot and monthly Map Rank Tracker credit limits. Requires a Semrush v4 API key. Map-specific docs say no special subscription or Standard API units are required; the general API FAQ still requires an eligible subscription.
List Map Rank Tracker campaigns
List and filter Map Rank Tracker campaigns without consuming API units. Requires a Semrush v4 API key. Map-specific docs say no special subscription or Standard API units are required; the general API FAQ still requires an eligible subscription.
List Map Rank Tracker top competitors
Get a paginated competitor ranking for one keyword and report. Requires a Semrush v4 API key. Map-specific docs say no special subscription or Standard API units are required; the general API FAQ still requires an eligible subscription.
Update Map Rank Tracker campaign
Mutate selected settings of an existing Map Rank Tracker campaign. Provide at least one of `keywords`, `name`, `grid_settings`, `points`, or `collecting_frequency`. Requires a Semrush v4 API key with Read and write permission. Map-specific docs say no special subscription or Standard API units are required; the general API FAQ still requires an eligible subscription.
Get PLA competitors
Retrieves domains competing with a specified domain in Google's Product Listing Ads (PLA) from a given Semrush regional database.
Get PLA copies
Fetches Product Listing Ad (PLA) copies that Semrush observed for a domain in Google's paid search results.
Update Semrush GBP post
Update a DRAFT, SCHEDULED, or TO_SEND GBP post. Only fields named by update_mask are changed. Requires EDIT or OWNER rights; frozen or canceled locations cannot be updated.
Update Listing Management location
Patch selected fields on a Semrush Listing Management location. Use the validation action to check an update without applying it. Requires a v4 key with Read and write permission and Local Pro or Business. This family does not consume Standard API units.
Update location image
Replace a location image caption using a read-write v4 key and Local Pro or Business.
Replace Semrush review auto-reply config
Replace all review auto-reply settings for a location. This mutation is a full replacement: fields omitted by the caller are reset to the Semrush defaults represented by the request model, rather than left unchanged. Enabling settings can publish future replies automatically. Requires a Semrush v4 API key with Read and write permission, Local Pro or Business, and a GBP connection.
Update Semrush review comment
Replace the public text of an editable review comment. This mutation changes a published reply. Requires a Semrush v4 API key and a Local Pro or Business, plus a connected publisher account that permits comment editing.
List v4 backlink anchors
List v4 backlink anchors for a URL or domain. Select a Semrush connection configured with a v4 API key. `format=json` returns typed `meta` and `data`; `format=csv` returns raw semicolon-delimited text in `csv`. The nominal published price is 40 API units per returned line. This API is in Early Access and currently bills at v3 rates; pricing may change.
Get v4 authority score profile
Get the v4 referring-domain authority-score distribution. Select a Semrush connection configured with a v4 API key. `format=json` returns typed `meta` and `data`; `format=csv` returns raw semicolon-delimited text in `csv`. The nominal published price is 1 API unit per returned line. This API is in Early Access and currently bills at v3 rates; pricing may change.
List v4 backlink competitors
List v4 backlink competitors based on referring-domain overlap. Select a Semrush connection configured with a v4 API key. `format=json` returns typed `meta` and `data`; `format=csv` returns raw semicolon-delimited text in `csv`. The published nominal price is 40 API units per returned line. This API is in Early Access and currently bills at v3 rates; pricing may change.
List v4 backlinks
List v4 backlinks with field selection, filtering, sorting, and pagination. Select a Semrush connection configured with a v4 API key. `format=json` returns typed `meta` and `data`; `format=csv` returns raw semicolon-delimited text in `csv`. The nominal published price is 45 API units per returned line. This API is in Early Access and currently bills at v3 rates; pricing may change.
Compare v4 backlink summaries
Compare v4 backlink summaries for up to ten targets. Select a Semrush connection configured with a v4 API key. `format=json` returns typed `meta` and `data`; `format=csv` returns raw semicolon-delimited text in `csv`. The nominal published price is 40 API units per returned line. This API is in Early Access and currently bills at v3 rates; pricing may change.
Get v4 backlinks historical summary
Get monthly v4 backlink history for a URL or domain. Select a Semrush connection configured with a v4 API key. `format=json` returns typed `meta` and `data`; `format=csv` returns raw semicolon-delimited text in `csv`. The nominal published price is 40 API units per returned line. This API is in Early Access and currently bills at v3 rates; pricing may change.
Get v4 backlinks matrix
Compare shared referring domains and backlinks for up to six targets. Select a Semrush connection configured with a v4 API key. This operation returns typed JSON `meta` and `data` only; CSV is not supported. The nominal published price is 40 API units per returned line. This API is in Early Access and currently bills at v3 rates; pricing may change.
Get v4 backlinks overview
Get aggregated v4 backlink metrics for a URL or domain. Select a Semrush connection configured with a v4 API key. `format=json` returns typed `meta` and `data`; `format=csv` returns raw semicolon-delimited text in `csv`. The nominal published price is 45 API units per request. This API is in Early Access and currently bills at v3 rates; pricing may change.
Create v4 project
Create a Semrush v4 project for a domain. Select a Semrush connection configured with a v4 Read and write API key. This operation returns typed JSON `meta` and `data`; CSV is not supported. Semrush publishes no nominal per-operation unit price for this Projects API operation.
Delete v4 project
Permanently delete a Semrush v4 project and all associated data. Select a Semrush connection configured with a v4 Read and write API key. This operation returns typed JSON `meta` and `data`; CSV is not supported. Semrush publishes no nominal per-operation unit price for this Projects API operation.
Get v4 project
Get the full details of one accessible Semrush v4 project. Select a Semrush connection configured with a v4 API key. This operation returns typed JSON `meta` and `data`; CSV is not supported. Semrush publishes no nominal per-operation unit price for this Projects API operation.
List v4 indexed pages
List v4 indexed backlink pages for a URL or domain. Select a Semrush connection configured with a v4 API key. `format=json` returns typed `meta` and `data`; `format=csv` returns raw semicolon-delimited text in `csv`. The nominal published price is 40 API units per returned line. This API is in Early Access and currently bills at v3 rates; pricing may change.
Get v4 keyword metrics
Get Semrush v4 SEO and PPC metrics for one keyword and country. Select a Semrush connection configured with a v4 API key. `format=json` returns typed `meta` and `data`; `format=csv` returns raw semicolon-delimited text in `csv`. The nominal published price is 20 API units per request. This API is in Early Access and currently bills at v3 rates; pricing may change.
List v4 projects
List Semrush v4 projects by ownership or sharing scope. Select a Semrush connection configured with a v4 API key. This operation returns typed JSON `meta` and `data`; CSV is not supported. Semrush publishes no nominal per-operation unit price for this Projects API operation.
List v4 referring domains
List v4 referring domains for a URL or domain. Select a Semrush connection configured with a v4 API key. `format=json` returns typed `meta` and `data`; `format=csv` returns raw semicolon-delimited text in `csv`. The nominal published price is 40 API units per returned line. This API is in Early Access and currently bills at v3 rates; pricing may change.
List v4 referring IPs
List v4 referring IP addresses for a URL or domain. Select a Semrush connection configured with a v4 API key. `format=json` returns typed `meta` and `data`; `format=csv` returns raw semicolon-delimited text in `csv`. The nominal published price is 20 API units per returned line. This API is in Early Access and currently bills at v3 rates; pricing may change.
Update v4 project
Rename a Semrush v4 project. Select a Semrush connection configured with a v4 Read and write API key. This operation returns typed JSON `meta` and `data`; CSV is not supported. Semrush publishes no nominal per-operation unit price for this Projects API operation.
Validate Listing Management location creation
Validate a Listing Management location payload without creating it or consuming a Local Pro location limit. Supply at least one location body field. Requires a read-write v4 key.
Validate Listing Management location update
Validate selected changes to a Listing Management location without applying them. Requires a read-write v4 key and Local Pro or Business.
Built for the way you actually work
No code, no engineers
Connect in a few clicks and start using your AI right away. If you can use the apps you already love, you can do this.
Sounds like you, not like a bot
Train your AI on your offer, your voice, and the way you actually talk to clients — it picks up where you leave off.
Plugs into the stack you already use
No need to rip out your CRM, your scheduler, or your email tool. Your AI works inside the apps running your business today.
Your data stays yours
Client conversations, lists, and credentials are scoped to your workspace. Nothing gets shared, sold, or used to train anyone else’s AI.
What you can do once Semrush is connected
Onboard new clients without lifting a finger
When someone signs up, your AI greets them, sets up their next step in Semrush, and keeps the momentum going — even at 2am.
Reply to leads in seconds, not days
Your AI watches Semrush for new inquiries, answers questions in your voice, and books the call before they cool off.
Get your weekends back
Hand off the repetitive Semrush work — follow-ups, reminders, updates, simple admin — and stop being the bottleneck in your own business.
How to connect Semrush to your agent
- 1
Start using FormWise for free
Sign up in under a minute.
- 2
Find Semrush in your connected apps
Inside FormWise, open Connectors and look for Semrush.
- 3
Hit "Connect"
Click "Connect Semrush" and log in like you normally would. We only ask for the permissions your AI actually needs.
- 4
Tell your AI what to do in Semrush
Build a quick AI Agent (it's like writing instructions, not code), and pick the Semrush actions you want your AI to handle.
- 5
Watch it run
Send it a real-world task and watch your AI take care of Semrush for you. Tweak the wording until it feels just right.
Powered by the AI you already trust
Your Semrush workflow runs on the same world-class AI used by ChatGPT, Claude, and Gemini. We handle the technical part — you just tell your AI what to do, in plain English.
- OpenAI
- Anthropic Claude
- Google Gemini
Questions other Semrush users had before signing up
Do I need to know how to code?
Not even a little. If you can use Semrush today, you can set this up. You'll connect Semrush, tell your AI what it should help with, and you're live. The whole thing is built for coaches, course creators, agencies, and operators — not engineers.
Will my clients know they're talking to an AI?
Only if you want them to. Your FormWise AI is trained on your voice, your offer, and the way you actually communicate — so it sounds like a thoughtful team member, not a clunky chatbot. Most people can't tell.
Can I make it sound like me?
Yes. You can give your AI examples of how you write, the questions you usually ask new clients, the way you handle objections, and the language you use about your offer. The more you give it, the more it sounds like you wrote it.
What if I want to take over a conversation?
You're always in control. You can step in at any point, take over from your AI, or stop it from sending messages until you've reviewed them. Think of it as a teammate, not a replacement.
Is my client data safe?
Yes. Your Semrush login and client information stay scoped to your workspace. We don't sell it, we don't share it, and we don't use your data to train anyone else's AI. You can disconnect Semrush or delete everything any time.
What happens when Semrush updates their app?
We handle it. When Semrush adds new features or changes how something works, we update the integration in the background. You don't have to do anything — your AI just keeps working.
How fast can I actually get this running?
Most people are up and running the same day they sign up. Connecting Semrush takes a few minutes. Teaching your AI to handle the work the way you'd want it done is the part worth slowing down for.
What is FormWise?
FormWise is the AI agent builder for coaches, course creators, and agencies. You connect the apps you already use — like Semrush — train your AI on your offer and voice, and let it handle the work you've been doing manually: onboarding, follow-ups, support, admin. No code, no developers, no engineering team required.
Can I sell AI agents to my clients?
Yes. A lot of FormWise users build AI assistants and sell them as part of their offer — done-for-you AI setups, white-label assistants for client businesses, custom GPTs trained on a client's brand. You can charge a setup fee, a monthly retainer, or both.
Can I embed my AI on my website or in my course?
Yes. Every AI you build in FormWise can be embedded on your site, dropped into your course platform, or shared as a standalone link. Your clients and students just open it like any other web page — no app to download, no login hoops.
Do I need to know anything about AI to use this?
No. If you can describe what you want your AI to do in plain English — "greet new clients, ask these 3 questions, book them a call" — FormWise can build it. We handle the models, the prompts, the connections. You handle the part you already know: what your business actually needs.
About Semrush on FormWise
Semrush provides legacy v3 SEO, domain, advertising, and PLA reports alongside v4 backlink and keyword metrics, projects, local listings and reviews, Google Business Profile management, and map rank tracking.
Connect Semrush once and your FormWise AI gets 74 things it can do inside it. That means your AI can handle the Semrush work in your business — the messages, the updates, the follow-ups, the admin — the way you would, just faster and around the clock.
You don't need to know how any of it works under the hood. We take care of keeping the connection alive, retrying if something fails, and making sure your data only ever moves where you tell it to.
New to Semrush? Take a look at www.semrush.com.
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Stop doing the Semrush work yourself
Hand it off to an AI assistant that sounds like you, works around the clock, and never forgets a follow-up. Free to start.