Add Instagram to your AI agent
Instagram is a social media platform for sharing photos, videos, and stories. Only supports Instagram Business and Creator accounts, not Instagram Personal accounts.
- Things your agent can do in Instagram
- 30
Things your AI can do in Instagram
Your FormWise AI can handle any of these in Instagram — on its own, without you needing to click a button.
Create Carousel Container
PopularCreate a draft carousel post with multiple images/videos before publishing. Instagram requires carousels to have between 2 and 10 media items. Container creation_ids expire in under 24 hours, so publish promptly after creation.
Enable Webhook Subscriptions
PopularEnable selected Instagram Login webhook fields for delivery to the connected professional account. This enables account delivery only; it does not configure the callback URL or app-level webhook subscriptions. The Meta app must be Live, have its callback configured, and meet Advanced Access and business verification prerequisites before this action is used.
Get Instagram Media
PopularGet a published Instagram Media object (photo, video, story, reel, or carousel). Use when you need to retrieve detailed information about a specific Instagram post including engagement metrics, caption, media URLs, and metadata. NOTE: This action is for published media only. For unpublished container IDs (from INSTAGRAM_CREATE_MEDIA_CONTAINER), use INSTAGRAM_GET_POST_STATUS to check status instead.
List Media Comments
PopularList selected comments for an Instagram media object ID using fields, limit, and after cursors.
Get IG Media Insights
PopularTool to get insights and metrics for Instagram media objects (photos, videos, reels, carousel albums). Use when you need to retrieve performance data such as views, reach, likes, comments, saves, and shares for specific media. Note: Insights data is only available for media published within the last 2 years, and the account must have at least 1,000 followers. Requires a Business or Creator account; personal Instagram profiles are not supported.
List User Media
PopularList one cursor-paginated page of user media with selected fields; use ig_user_id='me' for the authenticated account.
Get Page Conversations
PopularGet Instagram conversations for a Page connected to an Instagram Business account. Use platform=instagram parameter to filter for Instagram conversations only.
List Subscribed Apps
PopularReturn one provider page of apps enabled for webhook notifications on the authenticated Instagram professional account, including subscribed fields. Check paging.next in the response when present; Meta does not expose a continuation input for this edge.
Post IG Comment Replies
PopularTool to create a reply to an Instagram comment. Use when you need to reply to a specific comment on an Instagram post owned by a Business or Creator account. The reply must be 300 characters or less, contain at most 4 hashtags and 1 URL, and cannot consist entirely of capital letters.
Post IG Media Comments
PopularTool to create a comment on an Instagram media object. Use when you need to post a comment on a specific Instagram post, photo, video, or carousel. The comment must be 300 characters or less, contain at most 4 hashtags and 1 URL, and cannot consist entirely of capital letters.
Post IG User Media
PopularTool to create a media container for Instagram posts. Use this to create a container for images, videos, Reels, or carousels. This is the first step in Instagram's two-step publishing process - after creating the container, use the media_publish endpoint to publish it.
Publish IG User Media
PopularTool to publish a media container to an Instagram Business account. This action automatically waits for the container to finish processing before publishing. Instagram enforces an account-specific content-publishing rate limit over a 24-hour moving window; the exact cap varies by account and should be read live via INSTAGRAM_GET_IG_USER_CONTENT_PUBLISHING_LIMIT before bulk publishing. The publishing process: 1. First, create a media container using INSTAGRAM_CREATE_MEDIA_CONTAINER 2. Call this action with the creation_id - it will automatically poll for FINISHED status 3. Once ready, the media is published and the published media ID is returned For videos/reels, processing may take 30-120 seconds. Images are typically instant.
Show 18 more things it can do
Send Text Message
PopularSend a text message to an Instagram user via DM in an existing conversation. Cannot initiate new DM threads — a prior conversation must exist. Requires an Instagram Business or Creator account with messaging permissions. Fails with error_subcode 2534022 if outside the messaging window; do not retry these failures.
Update Messenger Profile
PopularTool to update the messenger profile settings for an Instagram account. Use when you need to configure ice breakers and messaging options. Ice breakers are suggested questions that help users start conversations with your Instagram Business account.
Delete Comment
Tool to delete a comment on Instagram media. Use when you need to remove a comment that was created by your Instagram Business or Creator Account. Note: You can only delete comments that your account created - you cannot delete other users' comments unless they are on your own media.
Delete Messenger Profile
Delete ice breakers or a persistent menu from an Instagram messenger profile.
Get Conversation
Get details about a specific Instagram DM conversation (participants, etc). Requires a Business or Creator account with Instagram messaging permissions; personal accounts will return permission errors. Newly sent/received messages may take a few seconds to appear in results.
Get IG Comment Replies
Get replies to a specific Instagram comment. Returns a list of comment replies with details like text, username, timestamp, and like count. Use when you need to retrieve child comments (replies) for a specific parent comment.
Get IG Media Children
Tool to get media objects (images/videos) that are children of an Instagram carousel/album post. Use when you need to retrieve individual media items from a carousel album post. Note: Carousel children media do not support insights queries - for analytics, query metrics at the parent carousel level.
Get IG User Content Publishing Limit
Get an Instagram Business Account's current content publishing usage. Use this to monitor quota usage before publishing; exceeding the daily cap blocks new posts until the quota resets (no partial failure — new publish calls are rejected until reset). IMPORTANT: This endpoint requires an IG User ID (Instagram Business Account ID), NOT an IGSID (Instagram Scoped ID). IGSID is only used for messaging-related endpoints. Content publishing endpoints require a proper IG User ID. Excessive polling of this endpoint may trigger Graph error 613 (rate limit); space calls several seconds apart.
Get IG User Live Media
Get live media objects during an active Instagram broadcast. Returns the live video media ID and metadata when a live broadcast is in progress on an Instagram Business or Creator account. Use this to monitor active live streams and access real-time engagement data.
Get IG User Stories
Get active story media objects for an Instagram Business or Creator account. Stories are retrieved via the /stories endpoint. Returns stories that are currently active within the 24-hour window. Use this to retrieve story content, metadata, and engagement metrics for monitoring or analytics purposes.
Get Messenger Profile
Get the messenger profile settings for an Instagram account. Returns ice breakers and other messaging configuration. Use when you need to retrieve messaging settings, ice breaker questions, or messenger configuration for an Instagram Business account.
Get User Info
Get Instagram Business Account info including profile details and statistics. Use "me" to query your own authenticated account, or provide the numeric Business Account ID of an account you manage. NOTE: followers_count and follows_count are returned for your own profile (ig_user_id="me"). For other accounts, follower/follow counts are surfaced through the business_discovery edge rather than this direct-node action, so they may be null here.
Get User Insights
Get Instagram account-level insights and analytics (profile views, reach, follower count, etc.). Requires a Business or Creator account; personal accounts are not supported. Returned timestamps are in UTC. metric_type (time_series or total_value): When set to total_value, the API returns a total_value object instead of values. breakdown: Only applicable when metric_type=total_value and only for supported metrics. timeframe: Required for demographics-related metrics and overrides since/until for those metrics.
List All Conversations
List one cursor-paginated page of Instagram DM conversations for the authenticated or specified Business/Creator account, optionally selecting conversation fields and filtering for one participant.
List All Messages
List one cursor-paginated page of messages from a specific Instagram DM conversation using an exact caller-selectable field projection.
Mark Seen
Mark Instagram DM messages as read/seen for a specific user. Sends a 'mark_seen' sender action to indicate messages from the specified recipient have been read. Marking as seen is visible to the other party and changes inbox read state — use with explicit user approval in automated or bulk flows. IMPORTANT LIMITATIONS: - The sender_action API feature may have limited support on Instagram - The recipient must have an active 24-hour messaging window open - Requires instagram_manage_messages permission - Only works with Instagram Business or Creator accounts If this action fails with a 500 error, it may indicate that the sender_action feature is not supported for your Instagram account or the specific recipient.
Reply to IG User Mentions
Tool to reply to a mention of your Instagram Business or Creator account. Use when you need to respond to comments or media captions where your account has been @mentioned by another Instagram user. This creates a comment on the media or comment containing the mention.
Send Image
Send an image via Instagram DM to a specific user. Each send modifies inbox state; avoid bulk or automated sends without explicit user approval.
Built for the way you actually work
No code, no engineers
Connect in a few clicks and start using your AI right away. If you can use the apps you already love, you can do this.
Sounds like you, not like a bot
Train your AI on your offer, your voice, and the way you actually talk to clients — it picks up where you leave off.
Plugs into the stack you already use
No need to rip out your CRM, your scheduler, or your email tool. Your AI works inside the apps running your business today.
Your data stays yours
Client conversations, lists, and credentials are scoped to your workspace. Nothing gets shared, sold, or used to train anyone else’s AI.
What you can do once Instagram is connected
Onboard new clients without lifting a finger
When someone signs up, your AI greets them, sets up their next step in Instagram, and keeps the momentum going — even at 2am.
Reply to leads in seconds, not days
Your AI watches Instagram for new inquiries, answers questions in your voice, and books the call before they cool off.
Get your weekends back
Hand off the repetitive Instagram work — follow-ups, reminders, updates, simple admin — and stop being the bottleneck in your own business.
How to connect Instagram to your agent
- 1
Start using FormWise for free
Sign up in under a minute.
- 2
Find Instagram in your connected apps
Inside FormWise, go to Settings → Connected Services and look for Instagram.
- 3
Hit "Connect"
Click "Connect Instagram" and log in like you normally would. We only ask for the permissions your AI actually needs.
- 4
Tell your AI what to do in Instagram
Build a quick AI Agent (it's like writing instructions, not code), and pick the Instagram actions you want your AI to handle.
- 5
Watch it run
Send it a real-world task and watch your AI take care of Instagram for you. Tweak the wording until it feels just right.
Powered by the AI you already trust
Your Instagram workflow runs on the same world-class AI used by ChatGPT, Claude, and Gemini. We handle the technical part — you just tell your AI what to do, in plain English.
- OpenAI
- Anthropic Claude
- Google Gemini
Questions other Instagram users had before signing up
Do I need to know how to code?
Not even a little. If you can use Instagram today, you can set this up. You'll connect Instagram, tell your AI what it should help with, and you're live. The whole thing is built for coaches, course creators, agencies, and operators — not engineers.
Will my clients know they're talking to an AI?
Only if you want them to. Your FormWise AI is trained on your voice, your offer, and the way you actually communicate — so it sounds like a thoughtful team member, not a clunky chatbot. Most people can't tell.
Can I make it sound like me?
Yes. You can give your AI examples of how you write, the questions you usually ask new clients, the way you handle objections, and the language you use about your offer. The more you give it, the more it sounds like you wrote it.
What if I want to take over a conversation?
You're always in control. You can step in at any point, take over from your AI, or stop it from sending messages until you've reviewed them. Think of it as a teammate, not a replacement.
Is my client data safe?
Yes. Your Instagram login and client information stay scoped to your workspace. We don't sell it, we don't share it, and we don't use your data to train anyone else's AI. You can disconnect Instagram or delete everything any time.
What happens when Instagram updates their app?
We handle it. When Instagram adds new features or changes how something works, we update the integration in the background. You don't have to do anything — your AI just keeps working.
How fast can I actually get this running?
Most people are up and running the same day they sign up. Connecting Instagram takes a few minutes. Teaching your AI to handle the work the way you'd want it done is the part worth slowing down for.
What is FormWise?
FormWise is the AI agent builder for coaches, course creators, and agencies. You connect the apps you already use — like Instagram — train your AI on your offer and voice, and let it handle the work you've been doing manually: onboarding, follow-ups, support, admin. No code, no developers, no engineering team required.
Can I sell AI agents to my clients?
Yes. A lot of FormWise users build AI assistants and sell them as part of their offer — done-for-you AI setups, white-label assistants for client businesses, custom GPTs trained on a client's brand. You can charge a setup fee, a monthly retainer, or both.
Can I embed my AI on my website or in my course?
Yes. Every AI you build in FormWise can be embedded on your site, dropped into your course platform, or shared as a standalone link. Your clients and students just open it like any other web page — no app to download, no login hoops.
Do I need to know anything about AI to use this?
No. If you can describe what you want your AI to do in plain English — "greet new clients, ask these 3 questions, book them a call" — FormWise can build it. We handle the models, the prompts, the connections. You handle the part you already know: what your business actually needs.
About Instagram on FormWise
Instagram is a social media platform for sharing photos, videos, and stories. Only supports Instagram Business and Creator accounts, not Instagram Personal accounts.
Connect Instagram once and your FormWise AI gets 30 things it can do inside it. That means your AI can handle the Instagram work in your business — the messages, the updates, the follow-ups, the admin — the way you would, just faster and around the clock.
You don't need to know how any of it works under the hood. We take care of keeping the connection alive, retrying if something fails, and making sure your data only ever moves where you tell it to.
New to Instagram? Take a look at www.instagram.com.
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Stop doing the Instagram work yourself
Hand it off to an AI assistant that sounds like you, works around the clock, and never forgets a follow-up. Free to start.