Add People Data Labs to your AI agent
PeopleDataLabs provides B2B data enrichment and identity resolution, empowering organizations to build enriched user profiles and validate customer information
- Things your agent can do in People Data Labs
- 23
Things your AI can do in People Data Labs
Your FormWise AI can handle any of these in People Data Labs — on its own, without you needing to click a button.
Clean company data
PopularCleans and standardizes company information based on a name, website, or profile URL; providing at least one of these inputs is highly recommended for meaningful results.
Clean company data (POST)
PopularTool to clean and standardize company data using POST method. Use when you need to standardize company information by providing company name, website, or social profile. Returns standardized company information including name, website, LinkedIn profile, and other company identifiers.
Clean location data
PopularCleans and standardizes a raw, unformatted location string into a structured representation, provided the input is a recognizable geographical place.
Clean location data (POST)
PopularTool to clean and standardize location data using POST method. Use when you need to normalize raw location strings into structured location information including city, region, and country.
Autocomplete field suggestions
PopularProvides autocompletion suggestions for a specific field (e.g., company, skill, title) based on partial text input.
Get autocomplete suggestions (POST)
PopularTool to get autocompletion suggestions using POST method for complex query parameters. Use when building type-ahead interfaces or needing to suggest values for Search API queries. Supports company, location, skill, title, and other fields with configurable result size.
Get column details
PopularRetrieves predefined enum values for a column name from `enum_mappings.json`; `is_enum` in the response will be false if the column is not found or is not an enum type.
Get schema
PopularRetrieves the schema, including field names, descriptions, and data types, for 'person' or 'company' entity types.
Company Search with Elasticsearch
PopularPerforms a search for company profiles within People Data Labs using a custom Elasticsearch Domain Specific Language (DSL) query. This action allows for detailed and complex filtering based on various attributes of a company, such as name, industry, employee_count, founded year, location, and more. Results can be paginated using the `size` and `scroll_token` parameters. Preconditions: - The `query` parameter must contain a valid Elasticsearch DSL query string, structured as a JSON object. - This action queries the People Data Labs company search endpoint (`/v5/company/search`) and returns company records.
Search Company Records (POST)
PopularTool to search and filter company records from the full Company Dataset using Elasticsearch or SQL queries via POST method. Use when you need to find multiple companies matching specific criteria with complex filtering.
Clean school data
Cleans and standardizes school information; provide at least one of the school's name, website, or profile for optimal results.
Clean school data (POST)
Tool to clean and standardize school data using POST method. Use when you need to clean school information by providing name, website, or profile.
Show 11 more things it can do
Enrich Bulk Company Data
Tool to enrich up to 100 companies in a single request using the Bulk Company Enrichment API. Use when you need to enrich multiple company profiles efficiently. Each request must include at least one company identifier (website, profile, name, ticker, or pdl_id). Results are returned in the same order as the input requests, with individual status codes indicating success (200) or failure (404).
Enrich bulk person data
Tool to enrich up to 100 person profiles in a single API request using the Bulk Person Enrichment API. Use when you need to enrich multiple people efficiently, as this effectively increases the rate limit by up to 100x compared to individual enrichment calls. Each request in the array can use the same parameters as the single person enrichment endpoint.
Enrich Company Data
Enriches company data from People Data Labs with details like firmographics and employee counts. CRITICAL: This action REQUIRES at least one company identifier. DO NOT send empty {} requests. You MUST provide at least one of: pdl_id, name, profile, ticker, or website. Valid request examples: - {"name": "Apple Inc."} - enrich by company name - {"website": "google.com"} - enrich by website URL - {"ticker": "MSFT"} - enrich by stock ticker - {"profile": "linkedin.com/company/microsoft"} - enrich by social profile. Each call consumes API credits; use specific identifiers rather than exploratory requests.
Enrich IP Data
Enriches an IP address with company, location, metadata, and person data from People Data Labs.
Enrich job title data
Enhances a job title by providing additional contextual information and details.
Enrich person data
Enriches person data using various identifiers; requires a primary ID (profile, email, phone, email_hash, lid, pdl_id) OR a name (full, or first and last) combined with another demographic detail (e.g., company, school, location).
Enrich skill data
Retrieves detailed, standardized information for a given skill by querying the People Data Labs Skill Enrichment API; for best results, provide a recognized professional skill or area of expertise.
Get subject requests
Tool to retrieve subject access requests for data privacy compliance. Use when you need to manage or review data subject requests related to person data in your PeopleDataLabs account.
Identify person data
Retrieves detailed profile information for an individual from People Data Labs (PDL), requiring at least one identifier such as email, phone, or profile URL. If using name alone, it must be paired with at least one additional attribute (company, location, school, etc.) — name-only queries return no match.
People Search with Elasticsearch
Searches for person profiles in the People Data Labs (PDL) database using an Elasticsearch Domain Specific Language (DSL) query. This action allows for highly targeted searches based on criteria such as job titles, skills, company details, location, experience, and more. Preconditions: - The provided Elasticsearch query (in the `query` field) must be a syntactically correct JSON object representing a valid Elasticsearch query. - The query must utilize fields that are defined in the People Data Labs person schema. - The `dataset` parameter must specify one of the allowed dataset categories.
Query person changelog
Tool to query the changelog of person records between two consecutive dataset versions. Returns information about updates, additions, deletions, merges, and opt-outs for individuals. Use when you need to track changes to person profiles across PDL dataset versions or monitor specific person IDs for updates.
Built for the way you actually work
No code, no engineers
Connect in a few clicks and start using your AI right away. If you can use the apps you already love, you can do this.
Sounds like you, not like a bot
Train your AI on your offer, your voice, and the way you actually talk to clients — it picks up where you leave off.
Plugs into the stack you already use
No need to rip out your CRM, your scheduler, or your email tool. Your AI works inside the apps running your business today.
Your data stays yours
Client conversations, lists, and credentials are scoped to your workspace. Nothing gets shared, sold, or used to train anyone else’s AI.
What you can do once People Data Labs is connected
Onboard new clients without lifting a finger
When someone signs up, your AI greets them, sets up their next step in People Data Labs, and keeps the momentum going — even at 2am.
Reply to leads in seconds, not days
Your AI watches People Data Labs for new inquiries, answers questions in your voice, and books the call before they cool off.
Get your weekends back
Hand off the repetitive People Data Labs work — follow-ups, reminders, updates, simple admin — and stop being the bottleneck in your own business.
How to connect People Data Labs to your agent
- 1
Start using FormWise for free
Sign up in under a minute.
- 2
Find People Data Labs in your connected apps
Inside FormWise, go to Settings → Connected Services and look for People Data Labs.
- 3
Hit "Connect"
Click "Connect People Data Labs" and log in like you normally would. We only ask for the permissions your AI actually needs.
- 4
Tell your AI what to do in People Data Labs
Build a quick AI Agent (it's like writing instructions, not code), and pick the People Data Labs actions you want your AI to handle.
- 5
Watch it run
Send it a real-world task and watch your AI take care of People Data Labs for you. Tweak the wording until it feels just right.
Powered by the AI you already trust
Your People Data Labs workflow runs on the same world-class AI used by ChatGPT, Claude, and Gemini. We handle the technical part — you just tell your AI what to do, in plain English.
- OpenAI
- Anthropic Claude
- Google Gemini
Questions other People Data Labs users had before signing up
Do I need to know how to code?
Not even a little. If you can use People Data Labs today, you can set this up. You'll connect People Data Labs, tell your AI what it should help with, and you're live. The whole thing is built for coaches, course creators, agencies, and operators — not engineers.
Will my clients know they're talking to an AI?
Only if you want them to. Your FormWise AI is trained on your voice, your offer, and the way you actually communicate — so it sounds like a thoughtful team member, not a clunky chatbot. Most people can't tell.
Can I make it sound like me?
Yes. You can give your AI examples of how you write, the questions you usually ask new clients, the way you handle objections, and the language you use about your offer. The more you give it, the more it sounds like you wrote it.
What if I want to take over a conversation?
You're always in control. You can step in at any point, take over from your AI, or stop it from sending messages until you've reviewed them. Think of it as a teammate, not a replacement.
Is my client data safe?
Yes. Your People Data Labs login and client information stay scoped to your workspace. We don't sell it, we don't share it, and we don't use your data to train anyone else's AI. You can disconnect People Data Labs or delete everything any time.
What happens when People Data Labs updates their app?
We handle it. When People Data Labs adds new features or changes how something works, we update the integration in the background. You don't have to do anything — your AI just keeps working.
How fast can I actually get this running?
Most people are up and running the same day they sign up. Connecting People Data Labs takes a few minutes. Teaching your AI to handle the work the way you'd want it done is the part worth slowing down for.
What is FormWise?
FormWise is the AI agent builder for coaches, course creators, and agencies. You connect the apps you already use — like People Data Labs — train your AI on your offer and voice, and let it handle the work you've been doing manually: onboarding, follow-ups, support, admin. No code, no developers, no engineering team required.
Can I sell AI agents to my clients?
Yes. A lot of FormWise users build AI assistants and sell them as part of their offer — done-for-you AI setups, white-label assistants for client businesses, custom GPTs trained on a client's brand. You can charge a setup fee, a monthly retainer, or both.
Can I embed my AI on my website or in my course?
Yes. Every AI you build in FormWise can be embedded on your site, dropped into your course platform, or shared as a standalone link. Your clients and students just open it like any other web page — no app to download, no login hoops.
Do I need to know anything about AI to use this?
No. If you can describe what you want your AI to do in plain English — "greet new clients, ask these 3 questions, book them a call" — FormWise can build it. We handle the models, the prompts, the connections. You handle the part you already know: what your business actually needs.
About People Data Labs on FormWise
PeopleDataLabs provides B2B data enrichment and identity resolution, empowering organizations to build enriched user profiles and validate customer information
Connect People Data Labs once and your FormWise AI gets 23 things it can do inside it. That means your AI can handle the People Data Labs work in your business — the messages, the updates, the follow-ups, the admin — the way you would, just faster and around the clock.
You don't need to know how any of it works under the hood. We take care of keeping the connection alive, retrying if something fails, and making sure your data only ever moves where you tell it to.
New to People Data Labs? Take a look at www.peopledatalabs.com.
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Stop doing the People Data Labs work yourself
Hand it off to an AI assistant that sounds like you, works around the clock, and never forgets a follow-up. Free to start.